The title of the person the lead relates to

The first name of the person the lead relates to

The preferred name (alternate first name) of the person the lead relates to

The last name of the person the lead relates to

The email address of the person the lead relates to

The mobile number of the person the lead relates to

The date of birth of the person the lead relates to

The gender of the person the lead relates to

Has the person granted consent to receive marketing material?

The suburb of the street address of the person

The state of the street address of the person

The postcode of the street address of the person

The title of a note created against the lead

The body of a note created against the lead

The associated marketing promotion or campaign

The search terms that led the person to this marketing campaign

The specific marketing content that brought the person

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