Direct Mail
When this happens...
SalesforceNew Lead
Then do this...
Direct MailNew Address

Nurture prospective Salesforce leads through to a successful sale with email marketing. This Zapier integration automatically takes new leads from Salesforce and adds them to your mailing list in Direct Mail. Use Direct Mail to continue the conversation with follow-up emails or drip campaigns until your lead is ready to buy.

Note: This Zapier integration doesn't import previous leads into Direct Mail, only new leads after you've set it up.

How It Works

  1. A new lead is added to Salesforce
  2. Zapier adds that lead to a Direct Mail mailing list as a new address

What You Need

  • Salesforce account
  • Direct Mail account

Why Zapier?


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It's easy to connect Direct Mail + Salesforce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
Sent Campaign

Triggers when an email campaign is sent.

New Address

Creates a new address or updates an existing address.

New Address

Triggers when a new address is added to your group.

Unsubscribe Address

Marks an address as unsubscribed and (optionally) removes it from the group.

Updated Address

Triggers when an address in your group is unsubscribed, hard bounced, or otherwise updated.

Create Lead

Create a new lead.

Deleted Address

Triggers when an address is deleted from your address group.

Add a Lead to a Campaign

Add a lead to a campaign.

New Lead

Triggers when a new lead is created.

Create Custom Object

Create a new custom object (of the type you choose).

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Direct Mail is a native OS X app for creating, sending, and tracking email campaigns. Includes tools for building mailing list sign-up forms, autoresponders, dynamic content, and more. Works offline and online, including cloud collaboration features.

Salesforce is a leading enterprise customer relationship manager (CRM) application.

See Salesforce Integrations