Key-Value pairs of any custom properties for each event.

You should pass the User ID of the current user.

You can pass event properties to track additional information about the event that occurred. For example, for a "Purchase" event you could pass "revenue", "currency", "items", etc.

You can pass event properties to track additional information about the tracked user. For example, you could pass "company", "title", "gender", etc.

Cloudmattr is a platform that helps businesses by helping them manage user feedback, roadmaps, knowledge bases, automated campaigns, and changelogs.

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