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Post offline conversions for qualified PR leads to ads

Automatically catch incoming lead payloads across Webhooks by Zapier and Google Ads. Create offline conversions when click identifiers are present, qualifying funnel stages are reached, or the delay window completes—so you can post conversions, protect attribution, and reduce manual reporting without manual reporting.

How this automation protects offline conversion attribution

When incoming lead payloads arrive, manual posting can delay attribution and distort Google Ads performance reporting. This automation parses lead payloads and sends offline conversions to Google Ads after a delay and qualifying funnel filter—so your team can keep campaign insights accurate without manual posting.

  1. 1.Receives and parses lead payloads

    Integrate Webhooks by Zapier and analytics tools to receive the lead payload, map source fields, and extract the click identifier.

    Zapierによるウェブフックor swap with your favorite app
  2. 2.Pauses before posting attribution

    Integrate Delay by Zapier and workflow timing tools to pause for 4 hours to allow funnel updates before sending attribution.

    Zapierによる遅延or swap with your favorite app
  3. 3.Filters for qualifying funnel stages

    Integrate Filter by Zapier and lead routing rules to continue only for configured qualifying funnel stages.

    Filter by Zapieror swap with your favorite app
  4. 4.Sends offline conversion to Google Ads

    Integrate Google Ads and conversion tracking tools to send offline conversion fields and attribute to the right managed account.

    Google広告or swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

340万社の企業に信頼されています

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
アクティブキャンペーン
Lyft
ウェブフロー
キャンバ
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
アクティブキャンペーン
Lyft
ウェブフロー
キャンバ
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. ステップ 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. ステップ 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. ステップ 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

スマートチャージアメリカ

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

デビッド・ラダーバーグ, VP of Sales

遠隔

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

スイープブライト

Zapierは、Zapierなしでは 50%以上の取引を締結するのに役立っています。これは私たちの全体的な戦略の重要な要素であり、したがって営業トークの重要な要素でもあります。

ラファエル・ボフナー創設者兼CIO

デジオ

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

リシ・シャー, CEO and Co-Founder

オッター.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

アレン・ライ, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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