マーケティングスタックを自動化しましょう
As a marketer, you're always juggling tools, channels, and data. Let Zapier handle your lead management, campaign reporting, and more with built-in logic and conditions. With thousands of secure app integrations—including hundreds of AI apps—you'll reclaim your time to focus on work only you can do.
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Solutions for every step of the funnel
Every marketing team runs on a mix of tools, like a CRM, ad platforms, and analytics apps. The solutions below lead to pre-built, customizable workflow templates that connect those tools—so leads flow automatically, campaigns stay in sync, and your AI apps slot right into your existing stack. And with built-in security and governance, your campaigns can move faster without risking audience data, ad spend, or the trust you've worked so hard to build with your audience.
メールマーケティング
Scale email revenue with automated campaign sends, list growth, subscriber segmentation, and drip sequences
リード管理
Convert more leads with automated lead routing, lead scoring, lead nurturing, and sales handoff
SEO
Boost search visibility with automated keyword research, content workflows, technical monitoring, and SEO reporting
Marketing operations
Streamline marketing ops with automated campaign coordination, CRM updates, budget tracking, and workflow routing
ソーシャルメディアマーケティング
Scale social engagement with automated social posting, direct messaging, community management, and reporting
コンテンツマーケティング
Scale your content engine with automated content generation, calendar management, approval routing, and performance tracking
Public relations
Amplify media visibility with automated brand monitoring, coverage tracking, media outreach, and follow-up workflows
eCommerce marketing
Grow ecommerce revenue with automated cart recovery, loyalty outreach, launch campaigns, and review requests
Review & reputation management
Strengthen your online reputation with automated review collection, review monitoring, and response workflows
イベントマーケティング
Fill more events with automated registration flows, attendee reminders, follow-up emails, and webinar promotion
Advertising & PPC
Scale PPC performance with automated campaign updates, lead routing, audience refreshes, and conversion reporting
Referral marketing
Scale referral growth with automated affiliate tracking, referral rewards, partner onboarding, and program updates
Direct response marketing
Scale response campaigns with automated cold email marketing and direct mail management
SMSマーケティング
Scale SMS engagement with automated campaign sends, audience targeting, delivery alerts, and response tracking
マーケティング分析
Strengthen marketing insights with automated campaign tracking, attribution reporting, audience segmentation, and dashboard updates
Marketing creative
Streamline creative production with automated asset approvals, design intake, video requests, and review workflows
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
What is marketing automation?
Marketing automation uses software to do repetitive tasks for you across every touchpoint. That way, you can deliver consistent, personalized experiences to all your customers.
Marketing challenges automation solves
Lead handoff is slow and inconsistent
Campaign reporting takes hours every week
Social and content go out on a hope and a prayer
Demo and contact requests get overlooked
Stakeholders always ask for the same numbers
Onboarding new clients is manual and error-prone
仕組み
Marketing automation connects your tools, triggers actions from real-time data, and streamlines workflows across campaigns, lead management, and reporting. Launch campaigns, route leads, and keep performance metrics current automatically—without manual handoffs.
ステップ 1
Connect your tools
Integrate your CRM, email platform, analytics tools, ad platforms, and content systems.
ステップ 2
Define triggers
Set actions to run when leads convert, campaigns launch, customers engage, or data updates.
ステップ 3
Automate & measure
Route leads, launch follow-ups, push reporting, and notify teams automatically.
Zapierでマーケティングを変革
Zapier の無限の自動化の可能性を活用してマーケティング戦略を強化しましょう。見込み客を生成し、コンテンツを開発して配布し、顧客と関わり合うことは、ほんの始まりに過ぎません。
見込み客の生成と管理
リードが残らないようにする
Automate lead capture and routing across your marketing stack. Send form fills, ad leads, and webinar signups to your CRM, score them, and alert sales in real time.
Capture leads from any source
有望な潜在顧客を二度と見逃すことはありません。WebフォームとマーケティングチャネルをCRMに接続して、新しい見込み客を自動的に取得し、整理します。
Nurture leads based on behavior
見込み客の行動に基づいてパーソナライズされたEメールキャンペーンを自動的にトリガーし、適切なコンテンツを適切なタイミングで配信します。
Score leads from page activity
Create workflows that score leads based on their behavior—page visits, email opens, link clicks—and ensure your sales teams know who to prioritize.
Hand off leads to sales instantly
Route new leads to the appropriate sales rep in seconds. Drive faster follow-ups and higher close rates.
Track leads across every channel
Track lead activity across your CRM, spreadsheets, and ad tools without copying data between platforms.
Connect your apps to build a more efficient workflow
Zapier integrates with thousands of tools so you can automate processes across your stack, streamline work, and keep everything in sync.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
デビッド・ラダーバーグ, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapierは、Zapierなしでは 50%以上の取引を締結するのに役立っています。これは私たちの全体的な戦略の重要な要素であり、したがって営業トークの重要な要素でもあります。
ラファエル・ボフナー創設者兼CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
リシ・シャー, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
アレン・ライ, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.