Articles tagged "Ads & conversion"

Comment utiliser LinkedIn Lead Gen Forms pour obtenir des prospects qualifiés

LinkedIn Lead Gen Forms have become a critical piece of B2B marketing campaigns. And for good reason: They're easy to set up. They allow for self-serve micro-targeting of more than 600 million users.

10 Unique Lead Nurturing Strategies for Facebook Lead Ads

Facebook lead ads are a popular, GDPR-compliant way to gain leads that opt in to be contacted by your business. And for good reason: two-thirds of adults in the U.S.

How to pick the right online marketing channels for your business

There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.

How SMBs can run ad campaigns like the Fortune 500

Many SMBs can't take advantage of every component of every ad platform—they lack the development resources of their bigger competitors.

Easily match new leads with the right Google ads

Whether your email newsletter subscribers are already customers or they have the potential to be, you'll probably want an easy way to get your ads in front of them—without having to manually transfer customer data between your apps.

How to Create a Facebook Lead Ad

Facebook lead ads help you gather contact information from people who are interested in your business—right when they're scrolling through Facebook. Leads are the lifeblood of your business, and with over 1.

Staying in front of buyers with Google Customer Match

Customer data is gold for marketers and advertisers. The more you know about a potential buyer, the better you're able to target your offers and drive sales. But it's not enough to have data. You need to be able to use it.

Create hyper-targeted ads with Facebook Conversions API

Facebook Conversions API helps you send data from your site to Facebook to create stronger, hyper-targeted ad campaigns. In this post, we'll look at how you can get started creating laser-focused, high-converting campaigns with Facebook Conversions API. 

Quickly take action on your Google lead form responses with automation

Google developed an ad extension, called a Google lead form extension, that allows companies to collect information from potential customers from their search ads.

Track Sales More Effectively with Facebook Offline Conversions

Facebook ads put your product or service in front of billions of people on the social network.