Articles tagged "Ads & conversion"

The 9 best pay-per-click (PPC) tools to optimize your ad spend in 2025

We break down the best pay-per-click tools. Dig into the best PPC tools for ad optimization, competitor analysis, campaign management, and more.

How much do Instagram ads cost? 10 strategies to boost ROI in 2025

Discover the cost of Instagram ads in 2025, factors that influence pricing, and actionable strategies to optimize your budget for maximum ROI and lead generation.

New: Turn Facebook ad clicks into customers (and prove it free for 6 months)

Turn clicks into customers by sending real sales data back to Facebook—free for six months.

21 Facebook ad examples (and why they work)

These Facebook ad examples nail the hook, the message, and the execution. Use them to inspire your next ad campaign.

How to analyze Facebook and LinkedIn campaign performance with AI-powered agents

Automatically store LinkedIn and Facebook campaign data in a Zapier Table, then set up an AI agent to analyze performance, extract key insights, and send a weekly report via Gmail with optimization tips—no manual work required.

Are Reddit ads worth it?

Here are the pros and cons of Reddit ads, according to experts

An exhaustive guide to LinkedIn conversion tracking (and 3 ways to set it up)

Learn how to master LinkedIn conversion tracking, set up your Insight Tag, optimize your campaigns, and automate lead syncing with Zapier for better ROI.

9 strategies to increase your Google Ads ROAS

Here are 9 tried-and-true strategies marketers and business owners use to increase their Google Ads ROAS.

Google Ads optimization: 4 time-saving workflows

Tired of babysitting ad campaigns? These four Google Ads optimization workflows will save you time, reduce errors, and help you focus on what actually drives results.

How to create a Facebook ad strategy (with template)

You need to go in with a solid, clear strategy for each individual Facebook ads campaign you create. To help, I'm sharing a Facebook ad strategy template I've used with clients to help them maintain focus and get the best results.