Put Google Analytics 4 to work with AI and enterprise-grade automation
Automate smarter with Google Analytics 4 and scale with confidence. Zapier is built for enterprise-grade security, compliance, and performance.
- No-code AI automation
- Full audit trails and controls
- SOC 2 and GDPR compliant
- Easy visual workflow builder
- 9,000+ apps, 450+ AI tools
- Free tier available
Or pick an app to pair with
Jotform
Forms & Surveys
Google Ads
Ads & Conversion, Google
HubSpot
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
Typeform
Forms & Surveys
Google Forms
Forms & Surveys, Google
monday.com
Project Management
Mailchimp
Marketing Automation
Constant Contact
Email Newsletters
Jotform
Forms & Surveys
Google Ads
Ads & Conversion, Google
HubSpot
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
Typeform
Forms & Surveys
Google Forms
Forms & Surveys, Google
Jotform
Forms & Surveys
Google Ads
Ads & Conversion, Google
HubSpot
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
Typeform
Forms & Surveys
Google Forms
Forms & Surveys, Google
monday.com
Project Management
Mailchimp
Marketing Automation
Constant Contact
Email Newsletters
Join millions worldwide who automate their work using Zapier
Launch your first automated workflow
Create spreadsheet rows in Google Sheets for every new conversion event in Google Analytics 4
Create conversion events in Google Analytics 4 for properties when new appointments are booked in Zoho Bookings
Create conversion events for properties in Google Analytics 4 when new campaigns are launched in Google Ads
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite - Find Conversion
Finds a conversion based on id.
ActionSearch
- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Match type
- Case sensitive
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Api_docs_info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite
For builders
Let your AI safely access Google Analytics 4
Go beyond Zap workflows. Install Zapier in your AI to call Google Analytics 4 actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.
No code
Install Zapier MCPCall actions in natural language with Zapier MCP
Act in Google Analytics 4 from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · Any MCP-compatible AI
Code
Open the SDK docsWork in code with the Zapier SDK
Expose Google Analytics 4 actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().
Install
npm install @zapier/zapier-sdk npm install -D @zapier/zapier-sdk-cli zapier-sdk login # create a Google Analytics 4 connection @ https://zapier.com/fr/app/assets/connections
Run an action
// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";
const zapier = createZapierSdk();
const { data: connection } = await zapier.findFirstConnection({ app: "google-analytics-4", owner: "me" });
await zapier.runAction({
app: 'google-analytics-4',
action: 'conversionEvent',
connection: connection.id,
input: {
{inputKeyValuePairs}
},
});Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.
