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Customer Story — Smith.ai

Customer Story — Smith.ai

Cómo Smith.IA ahorra 250+ horas semanales con un Zap

Laudable logotipo

Optimized operations at scale

250+ hrs

One Zap analyzes 5,000 calls weekly, eliminating over 10 days of manual work, freeing up teams to focus on coaching and service quality.

Automation Expanded

Más de 1000

Smith.ai uses over 1,000 Zaps across two accounts to streamline both internal processes and client-facing workflows, supporting rapid growth without added headcount.

Consistent customer experience

Más de 1 millones

Zapier helps manage and maintain quality across over a million client conversations over call and chat, ensuring timely, personalized interactions even as volume scales.

Tamaño de la empresa

280

Industria

IT Consulting


Acerca de

Smith.ai provides virtual receptionist and AI-powered client communication services for law firms, home services, and other industries.

"The speed at which we can collect feedback ensures that customers know how serious we are about proactively updating their account and makes for a fantastic customer experience."

— Ryan Gough, Principal Solutions Architect at Smith.ai


Coaching call quality at scale

Desafío

Reviewing thousands of daily client calls manually was unsustainable for quality coaching.

Solución

Zapier automates silence detection in call transcriptions using ClickUp and custom JavaScript.

Resultados

250+ hours saved weekly; coaches get real-time visibility into calls needing attention.


Real-time feedback triage improves customer satisfaction

Desafío

Delays in responding to customer feedback risked reducing client satisfaction.

Solución

Zapier routes low feedback scores from Customer Thermometer directly to the right team in Slack and Airtable.

Resultados

Instant visibility and faster responses improve customer experience and prevent escalations.


"Zapier is like the IBM of automation. It allows us to move fast, adapt fast, and keep our clients happy."

— Ryan Gough, Principal Solutions Architect at Smith.ai


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