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Create engaging quizzes that convert leads with ScoreApp

By Krystina Martinez · January 12, 2024
Hero with ScoreApp and ActiveCampaign logos.

These days, more consumers are doing their own research before purchasing a product. And the trend toward more mindful consumerism means that customers may take months to buy something. If your business offers multiple products or services, you must intervene earlier to help your leads decide. 

That's where ScoreApp comes in. ScoreApp lets you create personalized quizzes to engage and nurture prospects earlier in the customer journey. ScoreApp's quiz builder makes it easy to create effective quizzes that help your prospective customers take the next step.

You can launch quickly with customizable templates and even an AI quiz builder. Your quizzes might not achieve the virality of BuzzFeed's "Millennial checklist" quiz, but you'll learn your prospects' needs and come closer to converting them to paying customers.

Once you've captured your leads' attention, keep it. Fortunately, you can create a simple Zap (our word for automated workflows) that automatically adds prospects to ActiveCampaign, an app that offers email marketing, whenever they finish a quiz in ScoreApp. You can connect with your prospects early and help them find solutions.

The problem: Your prospects haven't converted because of their own analysis paralysis, prolonging the sales cycle. 

The solution: You can create or update contacts in ActiveCampaign when someone completes a quiz in ScoreApp, which will engage prospects earlier in the consideration phase.

A Zapier automated workflow that creates or updates ActiveCampaign contacts when a new ScoreApp quiz is completed.

Ready to try it yourself? Get started with our pre-made workflows called Zap templates. Just click on the template below and we'll guide you through the setup process. It only takes a few minutes.

Create or update ActiveCampaign contacts when new quizzes are finished in ScoreApp

Create or update ActiveCampaign contacts when new quizzes are finished in ScoreApp
  • ScoreApp logo
  • ActiveCampaign logo
ScoreApp + ActiveCampaign

Zap rating: Beginner

Pro tip: Don't use ActiveCampaign for email marketing? No problem! ScoreApp connects with other marketing automation tools through Zapier so that you can stay top-of-mind with your target audience.

This is just the beginning of all you can accomplish ScoreApp and Zapier. Zapier supports thousands of apps so that you can automate almost any task at work. Start building your Zap now with ScoreApp and see what you can accomplish.

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with 6,000+ apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'