Name something that pairs better together than writing and procrastination. It's impossible! Writing is hard, but the sad thing is, it's usually not even the hardest part of finishing a writing project—getting started is.
That's exactly what generative AI tools do best. They help you get started. While you can use AI to generate a final product, it's often most helpful to use it to create an outline or a first draft. Writer is one of my favorite tools for doing this.
Writer helps writers (and non-writers) generate everything from blog posts to social media copy to document summaries. And even better—with Zapier, you can automate the process, creating these AI-generated copy deliverables automatically. Here are five different ways you can automate AI content creation with Zapier.
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Table of contents
To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Create outlines and first drafts for blog posts
There aren't many things more intimidating than a blank page. Luckily, with Writer, you can say goodbye to those forever. Now, all it takes is a quick prompt to get you going on your next blog post. You can ask Writer to generate an outline, intro, or a whole blog post and then work from there to edit it until it's finished.
With these Zaps—our word for automated workflows—you can send prompts to Writer automatically from anywhere. Then, Writer will generate your content, and you can use Zapier to send it to your draft doc, your project management tool, or straight into a CMS like WordPress.
Create new outlines or drafts in Writer based on briefs from Asana
Generate marketing content from project briefs in Trello
Generate outlines with Writer and add them as new posts in Wordpress
Write and post social media content
Unless you have a social media manager on your marketing team, posting to the company channels can feel like an added burden. People often think of it as a small task, but consistently writing posts from scratch takes a lot of time.
Why not let Writer do a lot of the lifting for you? With the Zaps below, you can use Writer to generate social media posts for new blog posts—either once they're posted or from drafts. Then, you can either send Writer's social media copy to a scheduling tool like Buffer or straight to a social channel to post.
Create social posts from new items in an RSS feed and add them to LinkedIn
Draft social media copy for your blog post and add them to your Buffer queue
And of course, you wouldn't want to promote your content on just one channel. With these Zaps, you can have Writer repurpose posts from one social media site and optimize them for another. No more need to copy and paste content from channel to channel or make small tweaks depending on the platform.
Repurpose a Facebook post with Writer and add it to your Buffer queue
Summarize documents and reports
Have you ever returned from a few days of PTO and been incredibly overwhelmed by the amount of information to catch up on? Between Slack messages, project briefs, and missed meetings, it's almost impossible to read through and catch up on everything.
With these workflows, you can create summaries of critical information no matter where it comes from and share it in an email, Slack channel, or wherever else you prefer.
Summarize documents in Dropbox and send the summary in a Slack channel
Summarize a Jira issue with Writer and share it in a Teams channel
Summarize articles with Writer and send the summaries in an email
Write eCommerce product descriptions
Product descriptions are a tricky thing to write. There's a lot you want to convey about a product and a small amount of space to do it, so you must make every word count.
That's a lot of pressure, but Writer can help shoulder some of the load. With the Zaps below, you can send Writer information about your product from a spreadsheet or database app, then have it generate drafts of your product descriptions. From there, you could either post them back into your spreadsheet or add them straight to your eCommerce platform.
Write product descriptions for new records in Airtable
Generate video scripts
Video production can be a long, time-consuming process. From writing the script, to shooting the video, to editing the final product, there are a lot of people involved and a lot of tasks to get done.
AI can help take some of the burden off of by generating first drafts or even ready-made scripts. Automatically generating video scripts with Zapier can speed up production dramatically, which is especially helpful given how popular videos are—especially on social platforms.
With the Zap templates below, you can create a video script based on a Google Doc or a task in your project management tool. Zapier will then send the script to a Google Doc or Asana task for you to take and use.
Generate a video script with Writer and add it to a Google Doc
Generate text from an Airtable record and add it to a Google Doc
Automate it all with Writer and Zapier
Don't spend more time staring at the dreaded blank page, waiting for inspiration to strike. By pairing Writer with Zapier, you can automatically create first drafts or ready-made content and elevate your content game.
