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Laura McPherson

Laura is a Chicago-based freelance writer specializing in all things business with a joy for training and education. When not in the office she can frequently be found alpine hiking, particularly in the Spring Mountains around Las Vegas, NV.

Laura's articles

Business tips
5 Ways to Break Down Organizational Silos
Farm silos are designed to store large amounts of grain while keeping different materials completely separated. In business, organizational silos have the same effect: They prevent resources and information from being shared among departments and teams.
By Laura McPherson

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7 min read
Business tips
9 Style Guides That Advance the Brand Experience
In a wired world where companies communicate across multiple platforms, brand consistency is key.
By Laura McPherson

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7 min read

Most recent articles

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