Raven Tools
When this happens...
CallRailPhone Call Started
Then do this...
Raven ToolsCreate Keyword

Matching up your incoming calls to your paid search traffic can cause quite a headache. This Zapier integration spells relief by automatically adding new search keywords into the Raven Tools' keyword dashboard each time a call comes in from a keyword.

How It Works

  1. A new call is received in CallRail
  2. Zapier adds the caller keyword to Raven Tools

What You Need

  • CallRail account
  • Raven Tools account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Raven Tools + CallRail and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Keyword

Triggers when a new keyword is added.

Create Keyword

Create a new keyword for a domain.

Phone Call Completed

Triggers shortly after an inbound phone call is completed and includes post call fields (e.g. recording URL, duration, etc.).

Phone Call Started

Triggers when an inbound phone call is started.

SMS Received

Triggers when an SMS message is received.

New Domain

Triggers when a new domain is added.

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Become a Zapier Integration Partner

Raven Tools helps your fowl SEO skills.

CallRail provides call tracking and analytics for online and offline marketing campaigns. We make it easy to track phone call conversions from PPC, SEO, web referrals, and direct marketing.

See CallRail Integrations