G2 Crowd
When this happens...
G2 CrowdNew Visitor
Then do this...
SalesforceCreate Account

After you've collected lead information from G2 Crowd, you'll want to add it to your CRM. Use this integration to automatically create an account in Salesforce when a company views your profile on G2 Crowd. Save time and energy!

How this G2 Crowd-Salesforce integration works

  1. An anonymous visitor views your product on G2 Crowd
  2. Zapier creates an account for this company in your Salesforce instance

Apps involved

  • G2 Crowd
  • Salesforce

Why Zapier?


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It's easy to connect G2 Crowd + Salesforce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Review

Triggers when new review created.

Create Lead

Create a new lead.

New Lead

Triggers when a lead is generated on your product listing.

Add a Lead to a Campaign

Add a lead to a campaign.

New Visit Event

Triggers each time a researcher views your profile, your category, your sponsored content, or comparisons that feature your product.

Create Custom Object

Create a new custom object (of the type you choose).

New Lead

Triggers when a new lead is created.

Add a Contact to a Campaign

Add a contact to a campaign.

New Custom Object

Triggers when a new custom object (of the type you choose) is created.

Create Contact

Create a new contact.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

G2 Crowd is a business review platform, that makes business purchasing decisions transparent and easy.

Salesforce is a leading enterprise customer relationship manager (CRM) application.

See Salesforce Integrations