Facebook Conversions + Outplay

Share updates from Outplay as funnel events to Facebook Conversions

Get Facebook leads that are more likely to turn into customers. Once active, this Zap logs sends new events from Outplay as funnel events to Facebook conversions. Facebook then uses the information to show your ads to the right people.

When this happens...
New Prospect
Triggers when Prospect is created in Outplay.
TriggerInstant
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Send Funnel Event
Publish lead updates from your funnel.
ActionWrite

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Supported triggers and actions

Mail Received
Triggers on receiving a mail from Prospect in Outplay.
Trigger
Instant
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Optout Prospect
Triggers when Prospect has opted out in Outplay.
Trigger
Instant
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- Email
- FirstName
- LastName
- Phone
- Title
- TimeZone(IANA)
- Linkedin
- Facebook URL
- Twitter Handle
- City
- State
- Country
- Company
- SequenceIdentifier
- Tags
- Fields
Action
Write
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

New Prospect
Triggers when Prospect is created in Outplay.
Trigger
Instant
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Update Prospect
Triggers when Prospect is updated in Outplay.
Trigger
Instant
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Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.