Articles tagged "Social media"

How to use Instagram Stories for business

Let's take a look at how to use Instagram Stories for business—along with some more examples of folks doing it right.

Are LinkedIn groups for marketers worth joining?

I started my search by looking for LinkedIn groups related to "marketing." I expected a lot, but I did not expect 93,000 results, including four groups on the first page alone with a million or more members.

How to drive conversions with TikTok Lead Generation

It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.

Why you should use Instagram collections for your business

There's always fresh content on Instagram, but a lot of great stuff gets lost in the shuffle. When you're using Instagram for your business, you can't afford to doomscroll the day away—so you need to use Instagram's collections feature.

How to advertise on Twitter

I've spent the last 10 years writing about and implementing paid ad strategies for businesses, and almost every single company has focused their advertising on LinkedIn, Facebook, Instagram, and Google. 

The ultimate guide to Twitter advanced search

Whether or not you've signed up for Twitter, you have the power to perform detailed queries on the endless stream of Tweets by using the site's advanced search.

How to search on LinkedIn with no limits

If you're using LinkedIn to recruit or do lead gen, you should pay for it. But sometimes, you need a one-off way to bypass the search limit. Here's how.

5 things to remember when running your first micro-influencer campaign

If you're starting your first micro-influencer campaign, these tips will make sure you're covering your bases.

How to write Instagram captions for your business

The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored

While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.