Google Analytics 4 + Microsoft Advertising

Google Analytics 4 + Microsoft Advertising integrations

Trigger new offline conversions in Microsoft Advertising from new conversion events in Google Analytics 4

Boost your marketing strategy by combining the power of Google Analytics 4 and Microsoft Advertising. When a new conversion event occurs in Google Analytics 4, this workflow seamlessly applies an offline conversion in Microsoft Advertising. This process ensures a streamlined approach to tracking your conversion data, ultimately enhancing your ad performance and maximizing return on investment. Let this efficient automation simplify your digital marketing efforts and drive better results.

When this happens...
New Conversion EventTriggers when a new conversion event is created.
TriggerPolling
automatically do this!
Apply Offline ConversionApplies offline conversions for the account with Microsoft Click Id among other offline conversion data.
ActionWrite

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More things you can do with Google Analytics 4 and Microsoft Advertising

Discover other triggers and actions you can use with Google Analytics 4 and Microsoft Advertising

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search
- Customer ID
  Required
- Account ID
  Required
- Conversion Goal Name
  Required
- Microsoft Click ID
  Required
- Conversion Time
  Required
- Conversion Value
- Currency Code
Action
Write

- Customer ID
  Required
- Account ID
  Required
- Customer List
  Required
- Contact type
  Required
Action
Write

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Match type
- Case sensitive
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Customer ID
  Required
- Account ID
  Required
- Customer List
  Required
- Contact type
  Required
Action
Write
- Customer ID
  Required
- Account ID
  Required
- Name
  Required
- Membership Duration
  Required
- Description
Action
Write

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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Related categories

Analytics

Google

About Microsoft Advertising

Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft.

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Related categories

Ads & Conversion