Connect Google Analytics 4 and Google Sheets to power AI-driven automation
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Launch your first automated workflow
Start with a template that brings Google Analytics 4 and Google Sheets together. Build enterprise-grade automation in minutes.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Analytics 4 with Google Sheets - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.
Add your action
An action happens after the trigger—such as "Create Spreadsheet Column" in Google Sheets.
You’re connected!
Zapier seamlessly connects Google Analytics 4 and Google Sheets, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite - Find Conversion
Finds a conversion based on id.
ActionSearch
- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Match type
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- Dont_change_sheet_structure
- Drive
- SpreadsheetRequired
- WorksheetRequired
Try ItTriggerPolling
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Practical ways you can use Google Analytics 4 and Google Sheets
Track website conversions in spreadsheets.
Stay on top of website performance metrics. When a new conversion event is logged in Google Analytics 4, Zapier records the data in a Google Sheets file. This automation simplifies progress tracking and decision-making, offering clear insights all in one place.
Business OwnerGenerate reports for engineering data analysis.
Engineers can leverage automation to streamline reporting tasks. Zapier runs a report in Google Analytics 4 and sends key data directly to a pre-configured Google Sheets spreadsheet for analysis or visualization. This saves engineers time and ensures a consistent flow of usable information.
EngineeringLog new conversion events in Google Sheets.
When a new conversion event is created in Google Analytics 4, Zapier adds it to a Google Sheets spreadsheet, creating a running log. This helps marketers track performance trends over time and collaborate effectively. By keeping all conversion data instantly recorded, teams save time and can act quicker on meaningful insights.
Marketing & Marketing Ops