Articles tagged "Small business"

12 small business advertising ideas

Before dropping 5K on Facebook ads, try these 11 low-cost ad ideas for small businesses. 

16 pricing strategies and examples (and how to set yours)

A pricing strategy refers to what you charge for your products or services to achieve business goals. Check out these examples and tips for creating your own.

61 best businesses to start with $10K or less

Looking for businesses to start with $10K or less? From pet sitting and dropshipping to furniture flipping and pressure washing, discover the top low-cost startups.

How to build a lead generation funnel in 4 steps

The steps to build a lead generation funnel include finding your target customers, creating content, and engaging leads with email marketing.

A step-by-step guide to competitive market analysis

A competitive market analysis helps you better understand your organization and your competitors. Learn how to conduct your own.

16 books every small business owner should read

I've read more books about business than I can count. Some are trash, some are gold. Here, I've curated a few of my favorites—the ones that were and continue to be the most helpful throughout my learning experience.

What is data analysis? Examples and how to get started

Data analysis helps a business make informed decisions backed by insights. I'll walk you through data analysis examples to get you started.

SWOT analysis: A how-to guide and template (that won't bore you to tears)

A SWOT analysis is a technique businesses use to gauge their current state and plan ahead by considering strengths, weaknesses, opportunities, and threats.

Customer journey mapping 101 (+ free templates)

Customer journey mapping visualizes how customers interact with your brand. Learn how to create an effective customer journey map, or download our free templates.

11 social media marketing examples to inspire your campaigns

We curated our favorite social media marketing examples to give you the inspiration you need to execute your next SMM campaign across channels.