Articles tagged "Small business"

Cómo escribir contenido de blog orientado al SEO

You probably know that blogging is one of the best ways to improve your SEO and grow your website traffic. I'm guessing you've also spent way too many hours staring down a blinking cursor.

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

A simple client database template for freelancers

I've tried a bunch of CRMs in my day—I run a content marketing business and have 35 active clients, so it's crucial that I have an easy spot to manage my client information. But none of the apps I tried fit the bill.

5 cold email strategies that actually work

In May of last year, I started a business. We provide translation and localization services to companies looking to expand globally so they can communicate and create connections with non-English speaking customers.

The 7 surprising things that boosted my productivity as a solopreneur

As a freelancer and solopreneur, I've spent years trying to make every move count. I know I'll never eliminate every inefficiency or remove every distraction, but since I'm doing things solo, I need to maximize my time. Here's what I wish I'd known sooner.

6 high-value audiences you should target with email segmentation

The more relevant your messaging is to your target audience, the more likely they are to convert. You know this, but it's easier said than done—especially when so many businesses have multiple distinct audience segments.

7 ways to be transparent in your business—and why it matters

The more transparent you are, the more likely you are to meet your customers' expectations. And when someone knows what they're doing to get from you, they're more likely to stick around.

5 tips for easy, impactful corporate gifting

There have been all sorts of studies showing that a gift is a meaningful way to make an employee, client, or contact feel valued and loyal. But it only works if the gift itself is right—no one wants another branded stress ball.

Why you should build a customer advisory board

When it came time to designing our first product, a crew neck sweater, we decided the best path forward was to ask other people what they wanted.