Articles tagged "Small business"

How I run a remote publishing company on Trello

Teams need to communicate. Goals and directions need to be set. Work needs to be passed from one person to the next. Questions need answering. Feedback needs to be given. So how can you do this without suffering from a surplus of communication?

How to automate a customized apparel store

Customized merchandise lets you fulfill orders for products that have way too many options to list on your site, let alone stock. Automation helps you do that at scale.

3 signs your business needs Zapier

There’s no avoiding the administrative work, and the more successful you get, the more of that work needs to be done. When I realized that Zapier could make different apps and platforms work with each other to automate my processes, it was a game-changer.

How to keep your email list updated and relevant

If you're focused on building your email list, it's easy to forget that you need to maintain that list. While a big list of subscribers is great, quality can be equally as important as quantity.

I became a mompreneur in 2020: Here's why it worked

You already know this, but let's say it together: starting and running a business is hard. Raising kids is hard. Doing both at the same time in the middle of a pandemic might seem near impossible. But it isn't.

Bundling your products for customer satisfaction—and profit

By taking your existing products and combining them into bundles, you can expand your offerings without having to create brand new products.

Do sweat the small stuff: Why planning the little things matters for your business

Think about all the times you've sat down with your accountant, a client, or a vendor. At least once, you missed something that was crystal clear in hindsight, right? We all do. That's why some amount of planning is vital, no matter how minor a task is.

Moving from a hyper-local to a (hopefully) global business

We waited for a long time before creating a comprehensive digital marketing plan for our specialty coffee roasting business. In fact, strategy and planning wasn't something we even thought about when we first began.

How to create a chatbot that works for you and your customers

I'm the co-founder of YourLibaas, an eCommerce brand selling designer apparel. Our revenue went down the drain when India announced a stringent lockdown, allowing only essential goods to be delivered (which designer apparel by no means is). 

How to grow your small business with affiliate marketing

Affiliate marketing sounds fancy, but it's actually quite simple: an influencer promotes a product in exchange for a commission, or two related businesses help market each other.