Articles tagged "Small business"

How a commitment to customer service can help your business grow

A customer-centric business puts its customers at the center of every initiative. Their goals and objectives are two main driving forces behind every business decision—from marketing strategy to product development.

How to get your team aligned

On the surface, everyone at a company is working together to accomplish a goal. But in reality, we're emotional beings with different motives, incentives, and interests—so getting your team aligned requires some work. 

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

Why your local launches are failing—and how to fix them

Whether it's more sales generated, more new customers, audience growth—the opportunity to get mileage out of a launch is available to you.

You might already be paying for the software you need

Most businesses pay for at least one large software bundle. Whatever bundle you have, there's a good chance there are apps in there you don't know about. And that might mean that you're paying extra for software that you already have access to.

Why we hired a sales and marketing team during the pandemic

Every now and then, I like to scroll through old emails to clean out my inbox, make sure no loose ends are hanging around, or go on a frantic search for a document someone claims they sent. Inevitably, these trips often lead me down memory lane.

Grow with your community

Businesses need to be about more than business. And not just because people expect more from brands these days—which they do. Making the investment in your community can also help you identify valuable opportunities and create better products. 

5 lessons entrepreneurs can learn from teachers

As a teacher, resources are limited and stakes (and potential for impact) are high. Sounds a lot like being an entrepreneur, right? So with this in mind, here are the lessons entrepreneurs can learn from some of our most innovative workers: teachers. 

How to communicate with businesses that use a different chat app

Having worked in the team collaboration industry since even before the inception of Slack, it's fascinating to see customers, analysts, and journalists draw comparisons between Slack and Microsoft Teams and speculate over replacements and acquisitions.

Launching a bootstrapped business: 3 tips for success

Bootstrapping is a business is exciting—I've done it a couple times myself, and I also help entrepreneurs do it for themselves. But in addition to the excitement, there's a lot of risk, so you want to be sure you're doing it right.