Articles tagged "Small business"

Wie du E-Mails für die Personalbeschaffung schreibst, die nicht total daneben sind

A lot of the cold recruiting emails I get aren't very persuasive. In fact, some of them are downright annoying and make me actively dislike the person or company who sent them—the opposite of what they're supposed to do.

How we used paid social to get leads and grow our email list

Lead generation is often one of the largest challenges for marketing departments and sales teams. No matter your business, generating leads is essential to long-term success and growth.

Postkarten: Eine automatisierte Interpretation eines klassischen Marketingkanals

When we think of quick, effective marketing communications channels we tend to think of email and social media. But don't overlook trusted channels like direct mailed postcards—which can now be automated.

5 tips for creating a case study that converts

A few months ago, I started working on my first series of case studies. I came into it a bit daunted by the idea, but I learned so much about what works—and what doesn't. My last case study series boosted our sales and reconnected us with some old clients.

3 ways to gear up for more change

I remember it clearly. I was planning our annual spring break quest to Disney, just me and my 8-year-old. But when my current events question for my writing students turned to the evacuation of a cruise ship, I knew that unprecedented change was upon us.

Google page experience update: How to optimize your eCommerce site

How well your website ranks in Google depends on all sorts of things—some of which we don't have a ton of insight into. And as the vibrant world of SEO evolves, these factors are subject to change. Enter: the May 2021 page experience update.

The roles your customers play in your business—and how to help them succeed

Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between.

Be the face of your brand

I'm not one for marketing tricks or hacks, but there's one thing I do think is universally powerful when it comes to marketing your brand: you. Showing your face and connecting with your clients can have more impact than you might imagine.

4 ways to use your CRM outside of sales

Using your CRM in innovative ways helps you avoid adding more tools to your tech stack, which means keeping costs down. So here are some creative ways to use your CRM for more than just customer relations. 

Zapier report: The 2021 state of business automation

The future of automation is about how technology can support humans, especially in the small and mid-sized business community. Software automation has grown, enabling workers to be more efficient and giving them time back to do things only people can do.