Articles tagged "Small business"

How automation helps me make money, not just earn it

You wouldn't be reading the Zapier blog if you didn't already appreciate that time is precious and expensive. But as a business owner or general profit-seeker, you can choose to use that time to either earn money or make money.

Using video in unexpected but personal ways for your business

When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don't show my teeth, the chance I might accidentally talk while in a parade is reduced.

3 tips to navigate a successful PR campaign 

Businesses don't have to hire a PR firm—they can, in fact, execute a successful PR campaign in-house. Here are three tips that will help ensure that your first—or next—PR campaign proves productive, valuable, and successful. 

How I supercharged my email marketing in one year

In January 2020, I was down in the dumps about my business, KJ Trading Systems. It centers around teaching people an advanced approach to trading stocks and commodities/futures, and while I had a decently sized email list, the list wasn't really growing.

Living the dream: Transforming a passion into a business

In an average year, I'll be out climbing between 250 and 300 days. Out of these 300 days, I only consider three or four to be work. The rest of the time, I'm simply having as much fun as is humanly possible doing what I love.   

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.

An automated PR process can help avoid missed opportunities

There's no need to wait until you've hit some goal you made up in your mind that's the go button for publicity. In fact, PR is something you can start to land even before you get your first customer.

Are your business and personal visions in alignment?

When starting a business, there's a mix of excitement, nerves, and pride. There are a million tiny—a handful of massive—decisions to make, but one that I've found is often overlooked is the correlation between business and personal visions. 

'Easy automation': How Zapier helped this Spanish eCommerce company scale

Zapier has helped Materialesdefabrica.com and Habitium save more than six hours a week on order fulfillment alone.

Wasted potential: Why Americans aren't starting businesses

Roughly three in five Americans (61 percent) have had an idea for starting a business, and around a third (34 percent) have had more than one. But most of those people—92 percent—didn’t follow through with turning their idea into reality.