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HubSpot
HubSpot
1. Choose trigger event
Mixpanel
Mixpanel
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create or Update Profile" in Mixpanel.
You’re connected!
Zapier seamlessly connects HubSpot and Mixpanel, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Event
Required
Distinct ID (Profile ID)
Event Properties
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use HubSpot and Mixpanel with AI agents and code
Beyond Zap workflows. Call HubSpot and Mixpanel actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Mixpanel actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Create or Update Profile
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use HubSpot and Mixpanel
Sync new HubSpot deals with Mixpanel events.
When a new deal is created in HubSpot, Zapier sends the deal information to Mixpanel as an event. This integration helps business owners track the performance of deals alongside other user behaviors.
Trigger Mixpanel events for HubSpot form submissions.
Each time a form is submitted in HubSpot, Zapier logs the action as a Mixpanel event. Engineering teams can use this data to monitor user engagement with marketing forms in real-time.
Pass new HubSpot contact data to Mixpanel profiles.
When a new contact is created in HubSpot, Zapier automatically updates or creates a corresponding user profile in Mixpanel. This helps your marketing team keep user data aligned across both platforms for better segmentation and campaign insights.
Level up your HubSpot to Mixpanel integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Mixpanel integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Mixpanel
How can I integrate HubSpot with Mixpanel to automate data flow?
We integrate HubSpot with Mixpanel by creating workflows that trigger actions in Mixpanel when specific events occur in HubSpot. For example, you can set up a trigger for when a new contact is added in HubSpot and push this information to Mixpanel to start tracking user activities immediately.
What specific triggers are available for the HubSpot and Mixpanel integration?
Integrating HubSpot with Mixpanel allows for triggers such as 'New Contact Added', 'Contact Updated', or 'Deal Stage Changed' in HubSpot, which can initiate actions like updating profiles or sending events to Mixpanel.
Do I need coding skills to set up the integration between HubSpot and Mixpanel?
No coding skills are required. We provide an intuitive interface where you can select triggers and corresponding actions between HubSpot and Mixpanel without writing a single line of code.
Can I customize what data is sent from HubSpot to Mixpanel?
Yes, during the setup of the integration, you can map specific fields from your contacts, companies, or deals in HubSpot to events or properties in Mixpanel. This allows for tailored data synchronization based on your needs.
Is it possible to track email engagement from HubSpot as events in Mixpanel?
Yes, you can track email engagements such as opens and clicks by setting triggers on email events within HubSpot that then log these interactions as events in your Mixpanel analytics dashboard.
What kind of actions can be executed in Mixpanel upon receiving data from HubSpot?
Once data is received from a trigger event on HubSpot, Actions such as creating a new event, updating existing user profiles, or appending new properties to a user profile within Mixpanel can be executed.
Are there any limitations on the number of integrations I can set up concurrently between these platforms?
There are no strict limitations on the number of integrations you can configure between HubSpot and MixPanel; however, it's important to consider API usage quotas and plan limits that could affect performance.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
