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MailUp
MailUp
1. Choose trigger event
Shopify
Shopify
2. Choose action
1. Select the event
Setup
Test
MailUp
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Email Sent" from MailUp.
Add your action
An action happens after the trigger—such as "Add Line Item to Order" in Shopify.
You’re connected!
Zapier seamlessly connects MailUp and Shopify, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Order
Required
Parent Transaction
Required
Amount
Currency
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
ExternalId
A note about the company
Company_contact
Contact Email
Contact First Name
Contact Last Name
Contact Phone
Contact Title
Contact_locale
Location
Billing same as shipping address?
Company_shippingAddress
Shipping Address Line 1
Shipping Address Line 2
Shipping Address City
Shipping Address Country Code
Shipping_firstName
Shipping_lastName
Shipping Address Phone
Shipping Address Recipient
Shipping Address Zip
Shipping Address Zone Code
Location External ID
Location_locale
Location_name
Location_note
Location_phone
TaxRegistrationId
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Product
Product Variant
Product Quantity
Required
Product Title
Product Price
Weight in Grams
Note
Discount - Type
Discount - Amount
Discount - Title
Discount - Description
Custom Attributes
Tags
ShippingAddressInstructions
Shipping Address - First name
Shipping Address - Last name
Shipping Address - Company
Shipping Address - Phone
Shipping Address - Address
Shipping Address - Address con't
Shipping Address - City
Shipping Address - State/Province/Region
Shipping Address - Postal/Zip code
Shipping Address - Country
BillingAddressInstructions
Billing Address - First name
Billing Address - Last name
Billing Address - Company
Billing Address - Phone
Billing Address - Address
Billing Address - Address con't
Billing Address - City
Billing Address - State/Province/Region
Billing Address - Postal/Zip code
Billing Address - Country
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Add New Image - File
Add New Image - Alt Text
Choose Existing Image
Price
Compare-at Price
Charge Tax On This Variant?
Cost Per Item
SKU (Stock Keeping Unit)
Barcode (ISBN, UPC, GTIN, etc.)
Track Quantity?
Continue Selling When Out of Stock?
This Is a Physical Product
Weight
Weight Unit
Country/Region of Origin
Harmonized System (HS) code
Position
Requires Components
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Adjust or Set quantity?
Required
The name of quantities to be changed
Required
The reason for the quantity changes
Required
Location
Required
Product
Product Variant
Required
Quantity to Set or Adjust
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Product
Product variant
SKU
Product quantity
Product title
Product price
Currency
Weight in grams
Requires shipping
Price
Currency
Rate
Title
Note
Discount - Type
Discount - Amount
Discount - Code
Discount - Currency
Additional details
Tags
Buyer accepts marketing?
Shipping_address_instructions
Shipping address - First name
Shipping address - Last name
Shipping address - Company
Shipping address - Phone
Shipping address - Address
Shipping address - Address con't
Shipping address - City
Shipping address - Country
Shipping address - Country code
Shipping address - State/Province/Region
Shipping address - State/Province/Region code
Shipping address - Postal/Zip code
Billing_address_instructions
Billing address - First name
Billing address - Last name
Billing address - Company
Billing address - Phone
Billing address - Address
Billing address - Address con't
Billing address - City
Billing address - Country
Billing address - Country code
Billing address - State/Province/Region
Billing address - State/Province/Region code
Billing address - Postal/Zip code
Send_receipt
Send_fulfillment_receipt
Inventory behaviour
Financial status
Fulfillment status
Code
Title
Price
Currency
Source
Source name
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Channel ID
Required
Publish Date
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product
Required
Tags
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Inventory Item
Required
Unit Cost
Track Inventory
SKU
Requires Shipping
Country of Origin
Province/State of Origin
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product
Required
Product Variant
Required
Price
Compare at Price
SKU
Barcode
Is taxable?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Query - Name
Query - Confirmation Number
Query - Email
Query - Customer ID
Query - Location ID
Query - SKU
Query - Order ID
Sort Key
Reverse results
Raw query
Action
This is an event a Zap performs.
Search
Find existing data in your app
Order ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Order_id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Ids
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product Variant Titles
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product
Required
Product Variant Title
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Copy
Product Title or Handle
Required
Product_type
Vendor
Product Status
Product Description
Tags
Collection ID
Handle
Note
First Product Option
Values for First Product Option
Second Product Option
Values for Second Product Option
Third Product Option
Values for Third Product Option
Category
Alt Text
Media Content Type
Original Source
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use MailUp and Shopify with AI agents and code
Beyond Zap workflows. Call MailUp and Shopify actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose MailUp and Shopify actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create New Email Message
Add Line Item to Order
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use MailUp and Shopify
Send emails for new Shopify orders
When a new order is placed in Shopify, Zapier can trigger MailUp to send a confirmation email to the customer. This automates a key step in the customer communication process, building trust and saving time in order management.
When a new customer is added in Shopify, Zapier can automatically subscribe them to a MailUp email list. This ensures that you can immediately start engaging new customers with email campaigns, helping to boost retention and create personalized experiences.
Level up your MailUp to Shopify integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about MailUp + Shopify integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with MailUp and Shopify
How can I integrate MailUp with Shopify?
You can integrate MailUp with Shopify using tools like Zapier to automate workflows between the two platforms. This integration allows our users to set up 'Zaps,' which are automated workflows that connect your apps and services. Once connected, you can select triggers from Shopify, such as 'New Customer' or 'New Order,' and associate them with actions in MailUp, like adding a new subscriber to a list.
What triggers are available in Shopify for integration with MailUp?
In Shopify, some common triggers available for integration with MailUp include 'New Customer,' 'New Order,' 'Order Cancellation,' and 'Updated Order.' These triggers initiate actions in MailUp, like adding customers to email lists or sending targeted campaigns.
What kind of actions can be executed in MailUp when triggered by an event in Shopify?
When a trigger event occurs in Shopify, actions that can be executed in MailUp include adding or updating subscribers in a list, sending transactional emails, and starting drip campaigns. These actions help automate communication processes based on customer activity on your Shopify store.
Can I use customer data from Shopify to personalize my emails in MailUp?
Yes, you can use customer data from Shopify for personalization in your email campaigns in MailUp. The integration allows you to map data fields between platforms so that attributes like customer name and purchase history can dynamically personalize emails sent through MailUp.
How do I handle unsubscribes between Shopify and MailUp?
When a contact unsubscribes via an email sent through our system (MailUp), their status is automatically updated in the subscriber lists. However, handling unsubscribes from outside sources such as directly through Spotify needs setting up additional Zaps or manual syncing to ensure both platforms reflect the current unsubscribe status consistently.
Is it possible to segment my audience based on their shopping behavior on Shopify in MailUp?
Yes, segmentation is possible based on shopping behavior recorded on your Shopify store. You can set up Zaps that trigger when specific purchase-related conditions are met (like number of orders or total spending), allowing you to classify subscribers into segments within your email lists for targeted marketing.
Do I need technical skills to set up the integration between Shopfiy and MailUp?
No extensive technical skills are required. Our platform is designed for ease of use so you can create integrations using simple interfaces without needing coding expertise. With our step-by-step guidance, setting up Zaps connecting specific triggers in Shopify with actions in MailUp is straightforward.
About MailUp
MailUp is your complete email delivery solution. Send newsletters, create blog digests from RSS feeds, send automated messages when certain conditions occur. Advanced email marketing tools made easy.
