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HubSpot
HubSpot
1. Choose trigger event
Iterable
Iterable
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create a User" in Iterable.
You’re connected!
Zapier seamlessly connects HubSpot and Iterable, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Event Name
Required
Event ID
Email
User ID
JSON data fields
Creation date
Campaign ID
Template ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
User Id
Item Id
Required
Item SKU
Item description
Item name
Required
Item price
Required
Quantity of item
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use HubSpot and Iterable with AI agents and code
Beyond Zap workflows. Call HubSpot and Iterable actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Iterable actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Create a User
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use HubSpot and Iterable
Add HubSpot contacts to Iterable.
When a new contact is added in HubSpot, Zapier can automatically create a corresponding profile in Iterable. This streamlines the process of adding new customers to marketing workflows, saving time and ensuring no one is skipped. This integration helps business owners stay engaged with customers.
When a new contact is created in HubSpot, Zapier can sync their data to Iterable. This keeps the marketing database updated without manual data transfers. IT teams benefit from reduced human error and a simplified data pipeline.
When a new deal is created in HubSpot, Zapier can automatically trigger a personalized email campaign in Iterable. This ensures new customers receive timely communications, potentially improving engagement rates and post-sale satisfaction. Ideal for marketing teams aiming to enhance retention and upsell opportunities.
Level up your HubSpot to Iterable integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Iterable integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Iterable
What is required to set up an integration between HubSpot and Iterable?
To set up an integration, you'll need active accounts on both HubSpot and Iterable. Within our platform, authenticate these accounts and select the specific triggers and actions that suit your workflow needs.
Can I trigger actions in Iterable based on events in HubSpot?
Yes, actions in Iterable can be triggered by events in HubSpot. For instance, when a new contact is added in HubSpot, you can automatically trigger a welcome email campaign in Iterable.
Is it possible to update contact data in Iterable whenever there's a change in HubSpot?
Absolutely. You can configure the integration so that whenever a contact's information is updated in HubSpot, the corresponding data is updated in Iterable, ensuring both platforms are synchronized.
How do we handle errors during the integration process?
Our system provides detailed logs to help diagnose any issues during the integration. You can access these logs within your dashboard to identify and resolve errors efficiently.
Are there limitations on the number of triggers or actions that can be configured?
While there may be limitations based on your subscription plan, our platform generally allows for multiple triggers and actions to accommodate complex workflows.
What types of data can be transferred between HubSpot and Iterable?
You can transfer various types of data including contact information, deal updates, email campaign details, and more between HubSpot and Iterable using our integration setup.
How often is data synced between HubSpot and Iterable once integrated?
The frequency of data synchronization depends on how you configure your triggers. Typically, updates are processed in real-time or at intervals defined during setup.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
