Encharge is marketing automation built for SaaS companies. We help our users create personalized customer journeys to increase revenue.

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The user's distinct_id. If you are sending Events to Mixpanel in addition to Profiles, this property value should be identical to the distinct_id property attached to events so that you can connect events to profiles. [Tell me more about distinct_id](https://mixpanel.com/help/questions/articles/what-is-distinctid).

Properties contain information about the profile. For example, for a user profile, properties can be things like an email address, where they came from, or their age. These properties allow you to drill down to very specific segments of users/customers and learn more.

Properties are sent as key-value pairs where the key is the _property name_ and the value is the _property value_. [Tell me more about properties](https://mixpanel.com/help/questions/articles/what-is-the-difference-between-event-properties-super-properties-and-people-properties-and-which-should-i-use).

Certain property keys are special/reserved. For example, if you include the `$email` property, you can start sending targeted email notifications using Mixpanel's Notifications product. Other examples of special properties are `$name`, `$phone` and `$unsubscribed`. [Learn more about Special/Reserved properties](https://mixpanel.com/help/questions/articles/special-or-reserved-properties)
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A name for this Event. For example, 'Brand Mentioned in Tweet' or 'Payment Made'. [Tell me more about Events](https://mixpanel.com/help/reference).

A way to uniquely identify your users (or more generally, profiles). If you are sending Profiles to Mixpanel in addition to events, this property value should be identical to the Distinct ID property attached to the Profile so that you can connect events to people records. [Tell me more about distinct_id](https://mixpanel.com/help/questions/articles/what-is-distinctid).

Event Properties are bits of extra information that you send along with your Events describing the details of that action. They are usually specific to the Event they’re describing and don’t apply universally to other Events. Leveraging Event Properties allows you to conduct deeper analysis to better understand user behavior for a specific action. For example, a 'Song Added to Playlist' event could have 'Artist' and 'Playlist' as the properties. Properties are sent as key-value pairs where the key is the _property name_ and the value is the _property value_. [Tell me more about properties](https://mixpanel.com/help/questions/articles/what-is-the-difference-between-event-properties-super-properties-and-people-properties-and-which-should-i-use).

Use the + sign to add properties to this event.

Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.

To make a business successful, you need to understand how and why users convert—or don’t. Zapier can automatically add customer data to your Mixpanel account so you can start analyzing and optimizing quickly. Together, Zapier and Mixpanel will help you efficiently gain insight into user data to inform your business decisions.

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Here are some creative ways to use Mixpanel with Zapier:

Improve your KPIs when you understand how a new user interacts with your business and what leads to retention or churn. Use Zapier to send events to Mixpanel when leads convert to users in Intercom. 

Learn when a customer converts so you can better understand the user journey that led them there. Track new Stripe charges or PayPal payments as events in Mixpanel.

The more you understand your customers, the more you can focus your team's resources. Use Zapier to track events in Mixpanel whenever you receive new Typeform entries or SurveyMonkey responses.

Add new Encharge people to Mixpanel to track and analyze their activity in your product.

Encharge + Mixpanel

Create or update Mixpanel profiles when new people are created in Encharge

Supported triggers and actions

New Person

Tag Removed From Person

Updated Person

Archive Person

Remove Tag

Create or Update Profile

Tag Added to Person

Person Unsubscribed

Add Tag

Add or Update Person

Unsubscribe Person

Track Event

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