Welcoming Marketing Team Members Kim Kadiyala, Ashley Hockney, Adam DuVander, and Asad Zulfahri

Wade Foster
Wade Foster / Published December 2, 2016

A note from Wade Foster, Zapier CEO: Today, please join us in welcoming our newest members to Zapier's marketing team: Kim Kadiyala, Ashley Hockney, Adam DuVander, and Asad Zulfahri. I'll introduce each of them below, and they'll share more about themselves and their roles at Zapier with you in their own words.

One of the most exciting opportunities I've had at Zapier is having smart people join Zapier full time. I had worked with Kim for several months when she was a freelancer, and she always impressed me with her attention to detail and knack for storytelling. I'm excited she's going to be doing that full time at Zapier!

Kim Kadiyala, Marketing Specialist

Kim Kadiyala

Hey there! I’m Kim, and I’m so thrilled to join the Zapier team as a Marketing Specialist. I’m a South Florida transplant, by way of Wisconsin, Chicago, Boston, the Cayman Islands, and the UK (whew!). My background is in digital strategy and most recently I worked at a startup studio, where we helped non-technical founders take their ideas from zero to version one.

I was introduced to Zapier in 2014 while working for a startup accelerator. With everyone in a timeboxed pressure cooker on the path to Demo Day, nearly every team was zapping data from one place to another to speed up workflows and do more, faster. I was totally amazed and hooked on the magic of automation–and the seemingly superhuman amounts of work I could accomplish because of it.

It didn’t escape me then that a huge part of what makes Zapier so magical are the relationships with their integration partners–right now it’s at over 700 apps! And now as a Marketing Specialist at Zapier, I get to dedicate my time to co-marketing with these awesome partners to help new users find their own moments of magic, powered by automation.

Right around the time I came across Zapier, I became interested in how our workspaces can be designed to accelerate productivity and collaboration. That curiosity led me from research to an ebook to a TEDx talk and then starting the Cayman Island’s first coworking collective, Cowork Cayman. I’m looking forward to seeing how I can adapt this research to working on a fully-distributed team. I’ll keep you posted!

When I’m not uncovering new content and platform and audience opportunities for Zapier and our partners, you can find me fitnessing, eating pizza with my husband, or talking about my nephews.

I’m beyond excited to be building a product limited only by the imaginations of our users. Thanks for the warm welcome!

Marketing has ballooned into a diverse field these days and requires the right melding of skills. Ashley brings a data-driven mindset, copywriting skills, and the pure hustle and desire that makes for a great marketer. It's exciting to have her join Zapier working with our partners to talk about the great ways people are using Zapier.

Ashley Hockney, Marketing Specialist

Ashley Hockney

Hey Zapier readers! My name is Ashley Hockney and I’m joining Zapier as a Marketing Specialist. Previously Head of Content over at Teachable, I first heard about Zapier when researching companies to emulate, so you can imagine just how thrilled I was to join the team.

I live and breathe all things content & marketing. In my previous positions I’ve done everything from rebranding the company, growing the Teachable blog by 1K subscribers each week for over a year, creating online courses, hosting webinars, writing sales copy, and developing social strategy.

I’ve also written tasting notes for a global whisky brand and helped make this video of Nick Offerman/Ron Swanson go viral:

In other odd jobs, I’ve worked as a French-to-English interpreter who barely spoke French and gotten paid to push kids off of a diving board as a coach (just keeping it real).

I believe that the best marketing uses data as a base and lets passion and creativity tell a compelling story. I'm thrilled to be getting these stories out into the world. If you want to partner up in that goal, Tweet at me!

When not obsessing over the funniest newsletter in my inbox, you can find me biking around New York City playing frogger with traffic, making travel plans, or working on the next great American novel.

I got to meet Adam when he was writing about APIs for Programmable Web. Adam has always been dedicated to fostering the broader API ecosystem. I've come to admire Adam professionally and personally through his work and his thoughtful emails about Zapier and new things we might try. I'm excited he'll bring that same thoughtfulness to nurturing our developer ecosystem.

Adam DuVander, Developer Marketing Manager

Adam DuVander

Hey Zapier enthusiasts! I’m delighted to be joining Zapier as the Developer Marketing Manager.

Before Zapier

The world of APIs, the technical bits upon which Zapier apps are built, has been my home for the last eight years. I get excited about what’s possible when any application can share its functionality and build upon other apps that have done the same. Obviously, Zapier is all about this.

I started writing about APIs at Wired, then became editor of ProgrammableWeb, an API directory and news site. There, my focus was on helping developers discover new APIs and share what they’d built. It was a natural progression for me to move to the provider side, where I helped developers integrate with email, databases, and other cloud services.

At Zapier

I first met Wade in 2013 at the Small Business Web conference at an API panel I organized. He spoke about webhooks, one of the technologies that fuels Zapier. We kept in touch, and I was delighted he thought of me to fill this role. I’m working to share more of the technical lessons behind Zapier in an effort to improve existing and future Zapier apps.

If you’re one of our more technical users or partners, you may enjoy the Zapier engineering blog. Subscribe to catch every techie tidbit.

More About Me

You might find me walking through the puddles of Portland, Oregon, with my beautiful wife and three amazing kids. I also frequently soak in the Wi-Fi at a local coffee shop, where I’d be happy to meet if you come through town. Hit me up on Twitter.

SEO has always been a fundamental part of what Zapier marketing team members do. When it came to bringing on our first dedicated person to own the function, we wanted someone who could handle the scale at which Zapier is now operating. After chatting with Asad and learning about the work he'd done at Monster and other places, we knew he was the guy for the job. We're pretty excited to have Asad bring that same thoughtfulness to Zapier.

Asad Zulfahri, SEO & Growth

Asad Zulfahri

Hello world! I'm Asad, and I recently joined Zapier as their first dedicated person working on Search Engine Optimization (SEO). I've always been fascinated with digital computing and our ability to create complex programs with ones and zeros. I taught myself programming, web development, and SEO. With those skills, I monetized web properties and earned enough to help me get through high school, college, and university.

Before Zapier

I started to focus on SEO in 2007 after reading the SEO Book by Aaron Wall. That jumpstarted my career and online presence. I worked as a freelance webmaster, got a degree in Computer Science, worked at an SEO agency, and then led the technical SEO efforts at Monster Worldwide, working with a talented global team. (FYI, Monster's organic search traffic skyrocketed!)

The Road to Zapier

Earlier this year, I went on a European Discovery tour with Contiki, traveling to 9 countries in 12 days. That was a life-changing trip that made me think how I wish I could go globetrotting more often like a digital nomad. I've always believed that work doesn't have to be defined by where you are. What's more important is what you have to offer and whether you can drive results.

When Zapier's marketing lead Danny Schreiber cold-tweeted me about an SEO & Growth position, I saw it as a sign that it was my time to fully spread my wings and fly. Since Zapier offers a remote working environment, it was a no-brainer to apply. So I took a leap of faith and now I'm here!

To Infinity and Beyond

I'm excited to lead SEO & Growth efforts at Zapier. I'll be working closely with the Editorial, Growth, and Engineering teams to help the company grow and to make a sustainable impact on SEO performance.


When I'm not doing SEO, I like to watch movies (at the cinema, five movies in a row), indulge in food, and travel across continents.
I'm truly passionate about my work and always eager to connect with other professionals. Reach out to me if you'd like to talk about business or movies or bring me out for dinner (just kidding). You can find me on Twitter, @asadzulfahri.

Zapier is hiring! Come join our growing, fully-remote team.

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