Customer stories

As Zapier's customer storyteller, discovering how our users automate their work, and then writing about it and sharing their success, is at the heart of my work. And at the heart of my process is a questionnaire I built on Typeform.

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How A Customer Storyteller Pairs Typeform with Zapier to Learn More About Customers

As Fellow grew, it became tougher to balance selling to large retail accounts like Nordstrom while still supporting mom-and-pop shops that are the backbone of Fellow's business model.

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Coffee for everyone: How Fellow scaled a global wholesale business with Zapier

Once upon a time, before computers were invented—and even after, since they weighed a ton and cost a full-time salary—manual work ruled the day. Updating client files, adding new leads to mailing lists, and nurturing leads was all done by hand.

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Indiegogo Automatically Manages Their Leads and Contacts

No one likes standing in line for hours, much less for a few minutes. When you're at the grocery store or the bank, you do it because you have to.

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Behind the Scenes of Pizza to the Polls

For some (this writer included), dogs go beyond being just pets. Dogs are our cuddle bugs, our hiking buddies, our protectors, and our goofballs. They're our family.

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BarkBox Keeps Its Pack Together with Automated Emails and Team Notifications

It might seem ironic that an automation company would struggle with manual tasks. Learn how a Zapier employee scaled and automated our employee onboarding program. 

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Tricks of the automation trade: How Zapier scales employee onboarding 

It took less than a year for rideshare advertising startup Halo Cars to go from start to acquisition—and founder Kenan Saleh says without automation and Zapier that would have been hard to do.

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How automation helped Halo Cars scale

When your mission is preserving and sharing stories told by people around America, you end up with a lot of files to manage—and a lot of contacts to track.

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How StoryCorps uses Zapier to enrich CRM data and improve internal workflows

To keep their team lean and to enable nimble experimentation, Cottage leverages no-code automation. 

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How Cottage designs homes with automation

In the early years of my startup my co-founder and I faced a challenge familiar to many young tech companies: Our engineering resources were spread thin, with competing priorities and an ever-changing roadmap. Automation helped us 

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How Zapier helped this founder keep engineers focused on product development

Knowing what you want isn't the same as achieving it. While working for a fashion subscription box, Veronica Lieberman saw how generic that model was—because these boxes have a fixed inventory, there isn't much room for individual styles to break through.

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How One Woman Launched Her Business On the Back of Automation

Collaboration across teams ought to be business as usual. But if you've ever worked at a company that's undergone rapid growth, you know communication can break down almost as quickly as new employees are hired.

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How Automation Decreased Lucidchart's QA Checks by 30%

When you work on a small team, odds are high that you have multiple responsibilities. Some of those tasks are probably shared, too, or jump department lines.

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Customer.io Automatically Standardizes Form Submissions for Reporting

The all-powerful spreadsheet sometimes meets its match. It can be a boon for most business processes, but when it’s not a good fit, it’s terrifyingly evident.

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How a Top 5 Startup Accelerator Uses Asana to Review 1,000+ Applicants

 L. Michelle Smith is a writer. But she's also a speaker, a podcast host and executive producer, a consultant, a brand partner, and an executive coach. It's a lot to juggle, yes, but it's also what ended up saving her business.

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How a leadership development advisor went from corporate America to successful business owner

Seattle Seahawks fans are the loudest in the world. Really, they are. A packed CenturyLink Field of over 68,000 fans on December 2 set a Guinness World Record for crowd noise, clocking in at 137.6 decibels. That’s equivalent to a jet engine on takeoff.

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How the Seahawks Management Team Listens to the World’s Loudest Fans

In an ideal world, every business could turn to an all-in-one application to manage leads, emails, marketing campaigns, cloud-based storage, eCommerce—anything their business could possibly need.

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How Zapier and HubSpot Empower Businesses to Do More through Automation

Vicki Saunders is a successful serial entrepreneur, and she knows all too well the biases against women that are built into venture systems. Women receive 2.2% of available funding, Vicki shared with us.

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How SheEO uses automation in their quest to create a $1 billion fund to support women-run businesses

If you took a random poll of your teammates and asked about their biggest roadblock, "not enough time in a day/week/month" would appear multiple times.

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Mode Analytics Instantly Sends Leads to Marketing Automation

Whether or not a remote company thrives or flounders depends on a great many things, chief among them—communication.

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Hotjar Creates Databases Automatically for Accounting and Marketing

Leads are time-sensitive. If your business offers a solution to a problem, there's a good chance you aren't the only company in that space, so a lead that reaches out to you has probably contacted your competitors too.

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How a SaaS Company Creates Leads Through the Magic of Automation

Thanks to smartphones, navigation systems live in your pocket with your handheld computer, instant messenger, camera, and phone. No more bulky GPS devices wired into your car's lighter and windshield mounts.

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How an eCommerce Business Saves 40 Hours Every Week with Automation

In the early days of the internet, building a website for your business might've led you to Geocities or Angelfire, where you could "design" a site full of neon colors on a black background and Flash animations.

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A Graphic Design Firm Made Their Multi-Step Sales Process Automatic

"Diet" is a scary word. Most times, it's associated with depriving yourself, perhaps cutting out entire food groups, to lose weight. But if you think of the big picture definition of diet, you're looking at everything you eat. That's your diet.

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How a Smoothie Company Built a Thriving Community with Email and WooCommerce

If you Google "leadership quotes", you'll find any number of inspirational, often fluffy adages about motivation and keeping your eye on the prize. Often missing is the self-reflection and examination necessary to become a fully developed leader.

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Send Follow Up Emails Automatically and Spend Time on Your Passion

Finding the right engagement ring can test the calmest and most poised among us. You might have a partner who's picked out a specific ring or style. Maybe they, like you, have no idea what they want.

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How a Small Online Company Went From Manual Processes to an Automated, Turnkey Operation

Cities and their neighborhoods intrigue Blue is the Land founder and designer Derek Howles. "I’m fascinated by how neighborhoods are formed and what they can tell us about a city," he says.

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An eCommerce Business Creates a Transaction Database Automatically

The effects of poverty are seen the world over, regardless of country, politics, or religion. It crosses borders and hurts the most vulnerable among us. That's why we need organizations across the globe that fight poverty wherever and however they can.

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How a Nonprofit Automatically Creates CRM Contacts and Builds Mailing Lists from Donations

How much time do you spend scheduling meetings or appointments? How many back and forth emails, coordinating your schedule with one or more people? Maybe you're one of the lucky ones and have an assistant that helps manage your schedule.

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How an AI Company Conducts Research Studies Efficiently with Typeform

Since the late 1990s, Hydro Empire has worked to become more than just a purveyor of indoor gardening needs; they became a resource for new growers, a community rich with information and helpful tips.

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How One eCommerce Company Automatically Prints from Anywhere

Applying for college intimidates many a high school junior and senior. Getting an acceptance letter is only part of the complicated, daunting process. There's securing financial aid, getting into a dorm, registering for classes, buying books.

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ScholarMatch Tracks Donations Across Databases & Email Automatically

Comfort is everything at MeUndies. Well, comfort, killer designs, charity, and efficient workflows.

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How MeUndies Connects Multiple Teams with Different Project Management Tools

If you've spent any amount of time cycling in a city, you know all too well that stolen bicycles and bike gear are a serious problem. Sometimes you get lucky and find your bike on Craigslist or OfferUp. Other times, it's a hard goodbye.

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How Fortified Bicycle Automatically Texts Their Facebook Leads

Stories about how Zapier customers succeed with automation.

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