Articles tagged "Small business"

クライアントのオンボードがビジネスの成長を阻害する理由（そしてその解消方法）

数年前に私が立ち上げたブログ コンテンツ サービスである Audience Ops で、新しいクライアントをどのようにオンボードするかを徹底的に検討しました。初期のクライアントにとってうまくいったように見えたのは、ビジネスが成熟し始めるにつれて規模が拡大しなかっただけです。

2020 in review: Customers who inspired us, plus top stories

While there's a lot we'll be happy to leave behind us, there are some things we're particularly proud of here at Zapier, and we wanted to take a moment to share them with you.

Running a business? Resolve to cultivate habits that help you grow.

If you're a small business owner, you're likely tightening up plans for next quarter, whether that means trying something new, maintaining course, or working to get things back on track.

Boost your email marketing campaigns with video

It's easy, in a digital marketing campaign, to lack a personal connection with your audience. When done poorly, campaigns can even feel like they've been automatically generated by a sketchy algorithm.

Why a podcast is the perfect growth tool for your small business

As head of content for Plant Sumo, I was tasked with growing the business, creating potential PR and marketing opportunities, and making the brand stand out without breaking the bank. I did it by starting a podcast. 100% independently.

Customer reviews: The most important small business marketing strategy

An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.

Why hiring neurodiverse employees is a win-win opportunity

There's a massive untapped talent market just waiting to be embraced by businesses—hiring neurodiverse employees.

When launching a small business, fortune favors the bold

I started my business, Bloss Words, with one goal in mind: to provide professional ghostwriting and editing services. But while my aim was clear, I was missing something: a proper business plan.

How Zapier helped this founder keep engineers focused on product development

In the early years of my startup my co-founder and I faced a challenge familiar to many young tech companies: Our engineering resources were spread thin, with competing priorities and an ever-changing roadmap. Automation helped us

How automation helped OpenPhone tailor responses to customers

OpenPhone understands the challenges startups face better than most businesses. They built their product for small business owners who don't want to use their personal phones for work.