Articles tagged "Small business"

Expanding your digital footprint by investing in SEO

If you're like me, then you know what it feels like to be working in your business rather than on your business. After all, there are assignments to get done. It's easy to fall into the day-to-day.

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

Exploring sales channels for your eCommerce business

Even though the barriers to entry for eCommerce are much lower than what they used to be, it can still be an uphill battle. With so many options to choose from, finding the right sales channels can take time. 

A simple client database template for freelancers

I've tried a bunch of CRMs in my day—I run a content marketing business and have 35 active clients, so it's crucial that I have an easy spot to manage my client information. But none of the apps I tried fit the bill.

How to find and pick the right influencer for your business

There are thousands of social media influencers and micro-influencers. Here's how to wade through the options and pick the right one.

5 ways to use TikTok in your professional life

TikTok has quickly become my new way to keep myself up-to-date on business trends and work hacks. I've been able to productively leverage TikTok to grow my business and help me professionally. 

5 steps for turning pain into powerful brand messaging

As small business owners, we all make choices on the daily—some hasty, some that have droned on for months, some that are obvious, some that are gray and fuzzy. The reality is: sometimes we make the wrong decision.

ソーシャルプルーフを使用してオンラインコースを宣伝する方法

With hundreds of online courses covering similar topics, you need to be sure yours stands out from the pack. One way to do that: social proof.

How email automation helped a small business increase conversion rates by 86%

Email marketing is a clear frontrunner when it comes to marketing channels for small businesses. It has a great return on investment, it allows you to speak directly and personally to your audience, and it's easy to measure.