1.Detect lead changes in Lofty
Receives lead change events and pulls the lead reference and raw address text as workflow inputs.
Create property record from lead address and log it
Automatically monitor new and updated Lofty leads across Real Estate operations. Create and update property records by extracting normalized addresses, searching or importing matches, and logging enrichment results when leads change—so you can avoid address cleanup, property lookup, and follow-up delays.
How this automation creates property records for follow-up
When a Lofty lead updated or new lead event happens, inconsistent address data slows down property matching and agent outreach. This automation extracts addresses and finds or creates property records and logs enrichment results—so your team can follow up faster.
Loftyor swap with your favorite app
2.Extract and normalize address
Parses the raw address text and returns a formatted address for consistent property lookup.
AI by Zapieror swap with your favorite app
3.Search or import property
Uses the formatted address to find matching property records or import and create a new property when missing.
PropertyRadaror swap with your favorite app
4.Log enrichment to records table
Creates a table record with lead reference, formatted address, property import status, and a timestamp.
Zapier Tablesor swap with your favorite app
5.Update lead with enrichment result
Optionally updates the original lead with a note or tag referencing the property enrichment result.
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