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Visual Visitor
Visual Visitor
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Visual Visitor
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Visitor Notification With Company Data Only" from Visual Visitor.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Visual Visitor and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
New Visitor Notification With Company Data Only
Triggers when a new visitor notification is created for a visitor with only company information.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Visual Visitor and HubSpot with AI agents and code
Beyond Zap workflows. Call Visual Visitor and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Visual Visitor and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Visual Visitor and HubSpot
Create new HubSpot contact for detailed visitor data
When a new visitor notification containing both company and contact data is identified in Visual Visitor, Zapier ensures the data is automatically captured in HubSpot as a new contact. This saves time for busy business owners and reduces the risk of missing valuable leads.
Add tagged visitors from website to HubSpot as contacts
Connect website lead tracking to your CRM. When a new visitor tagged through an email campaign or form is identified on your website by Visual Visitor, Zapier seamlessly adds them as a contact in HubSpot. This eliminates the need for manual data input, ensures timely follow-ups, and keeps your CRM updated.
Level up your Visual Visitor to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Visual Visitor + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Visual Visitor and HubSpot
How do I connect Visual Visitor with HubSpot?
To connect Visual Visitor with HubSpot, you'll need to set up an integration using the API keys from both applications. Make sure you have administrative access on both platforms. In our platform, navigate to the Integrations section and follow the prompts to authorize and link your HubSpot account with Visual Visitor.
What triggers are available when integrating Visual Visitor with HubSpot?
When integrating Visual Visitor with HubSpot, available triggers include a new visitor identification, returning visitor updates, lead score changes, and specific page visits. You can set up these triggers in our system to automatically initiate actions in HubSpot.
Can I automatically create contacts in HubSpot from identified visitors?
Yes, you can set up a trigger that creates or updates a contact in HubSpot whenever a new visitor is identified by Visual Visitor. This helps ensure your contact database is immediately populated and kept up-to-date.
Are there specific actions I can automate within HubSpot using Visual Visitor data?
Absolutely, you can automate actions such as updating lead scores, assigning leads to specific sales teams, or even initiating email workflows based on the visitor activity data captured by Visual Visitor.
How do I customize data fields transferred from Visual Visitor to HubSpot?
Within our integration settings, you'll find options to map fields from Visual Visitor to corresponding fields in HubSpot. You can customize which data points get transferred and how they align with your existing CRM structure.
Is it possible to track visitors on multiple websites using this integration?
Yes, we support multi-domain tracking. You can monitor visitors across different websites and have their interactions feed into a single HubSpot account via our setup process.
What should I do if I'm experiencing issues with the integration?
If you're encountering issues with the integration between Visual Visitor and HubSpot, please check your API key settings first for both systems. Ensure triggers and actions are correctly configured in your integration settings. If problems persist, contacting our support team for assistance is recommended.
About Visual Visitor
Visual Visitor is a website lead generation system that identifies companies visiting your website. Much like caller-id for your website.
