Connect HubSpot and SEMrush to power AI-driven automation

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Start with a template that brings HubSpot and SEMrush together. Build enterprise-grade automation in minutes.

Our most popular template

Get overview reports in SEMrush for newly created or updated HubSpot companies
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HubSpot + SEMrush
Create tickets in HubSpot for new site audit campaign tasks in SEMrush
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SEMrush + HubSpot
Create SEMrush site audit campaigns from new HubSpot form submissions
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HubSpot + SEMrush
Create site audit campaigns in SEMrush for new HubSpot contacts
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HubSpot + SEMrush
Create SEMrush overview reports for new HubSpot contacts
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HubSpot + SEMrush
Create HubSpot tickets from completed SEMrush site audits
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SEMrush + HubSpot

Get overview reports in SEMrush for newly created or updated HubSpot companies

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HubSpot + SEMrush

Create tickets in HubSpot for new site audit campaign tasks in SEMrush

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SEMrush + HubSpot

Create SEMrush site audit campaigns from new HubSpot form submissions

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HubSpot + SEMrush

Create site audit campaigns in SEMrush for new HubSpot contacts

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HubSpot + SEMrush

Create SEMrush overview reports for new HubSpot contacts

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HubSpot + SEMrush

Create HubSpot tickets from completed SEMrush site audits

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SEMrush + HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with SEMrush - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Create a New Site Audit Campaign" in SEMrush.

You’re connected!

Zapier seamlessly connects HubSpot and SEMrush, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Event Type
Trigger
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- Type
Trigger
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
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New Deal
Triggers when a new Deal is created.
Trigger
Instant
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- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Note
- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Choose Site Audit Campaign
  Required
Trigger
Polling
Try It
- Project name
  Required
- Domain name
  Required
- Limit of checked pages
  Required
Action
Write
- Choose Site Audit Campaign
  Required
Action
Write
- Choose Location
  Required
- Phone
Action
Write

- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Instant
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Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
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- Form
  Required
Trigger
Instant
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- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Type of Custom Object
  Required
Trigger
Instant
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- Channel
  Required
- Status
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Polling
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- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Choose Site Audit Campaign
  Required
Trigger
Polling
Try It
- Choose Site Audit Campaign
  Required
Action
Write
- Choose Location
  Required
- Email
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

For AI agents & developers

Use HubSpot and SEMrush with AI agents and code

Beyond Zap workflows. Call HubSpot and SEMrush actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and SEMrush actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Create a New Site Audit Campaign

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and SEMrush actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / semrush action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect HubSpot and SEMrush to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate HubSpot on the Zapier blog

Make work flow with AI

Level up your HubSpot to SEMrush integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + SEMrush integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and SEMrush

How can I connect HubSpot with SEMrush to automate workflows?

You can connect HubSpot with SEMrush using our platform to automate your digital marketing tasks. By setting up triggers and actions, you can ensure that any updates in SEMrush directly reflect in your HubSpot CRM. For instance, a new keyword found by SEMrush can trigger a task creation in HubSpot for content development.

What types of triggers are available when integrating HubSpot with SEMrush?

When integrating HubSpot with SEMrush, you have access to various triggers such as a new keyword discovery, ranking changes, or site audit completion in SEMrush. These triggers can initiate actions like creating marketing tasks or updating content calendars within your HubSpot environment.

Can I create a workflow that updates my contacts in HubSpot based on SEMrush insights?

Yes, you can set up a workflow where updates from SEMrush, like domain authority changes or new backlinks, trigger automatic contact updates in HubSpot. This ensures that your sales team always has the latest SEO insights relevant to client interactions.

Are there customization options for the integration between HubSpot and SEMrush?

Absolutely. You can customize the integration to suit your specific needs by selecting the exact triggers and corresponding actions that align with your marketing strategy. For example, a drop in keyword ranking could automatically notify your content team on Slack through an action setup.

How do I handle data synchronization between HubSpot and SEMrush without data loss?

Our platform handles data synchronization seamlessly through well-defined triggers and actions ensuring real-time two-way updates between HubSpot and SEMrush so you don't lose valuable data during transfer processes.

What should I do if my integrations fail between these platforms?

If an integration fails, check the error logs provided by our system to diagnose any issues related to credentials or API limits. Adjustments might be needed with the configured triggers or actions. Our support is also here to help troubleshoot problems promptly.

Is it possible to integrate competitor analysis data from SEMrush into my CRM activities on HubSpot?

Yes, competitor analysis data from SEMrush can be integrated into your CRM activities on HubSpot by configuring certain triggers like 'Competitor Ranking Change' which could prompt strategic adjustments within your CRM for account-based management.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

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About SEMrush

Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.

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Marketing

Connect HubSpot and SEMrush to power AI-driven automation

Launch your first automated workflow

Get overview reports in SEMrush for newly created or updated HubSpot companies

Create tickets in HubSpot for new site audit campaign tasks in SEMrush

Create SEMrush site audit campaigns from new HubSpot form submissions

Create site audit campaigns in SEMrush for new HubSpot contacts

Create SEMrush overview reports for new HubSpot contacts

Create HubSpot tickets from completed SEMrush site audits

Get overview reports in SEMrush for newly created or updated HubSpot companies

Create tickets in HubSpot for new site audit campaign tasks in SEMrush

Create SEMrush site audit campaigns from new HubSpot form submissions

Create site audit campaigns in SEMrush for new HubSpot contacts

Create SEMrush overview reports for new HubSpot contacts

Create HubSpot tickets from completed SEMrush site audits

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and SEMrush with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect HubSpot and SEMrush to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Make work flow with AI

Frequently Asked Questions about HubSpot + SEMrush integrations

Connect HubSpot to SEMrush on the world's largest no-code automation platform