Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.

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Where the event took place. Required for all web, app, and offline events. Use the appropriate value accordingly.

Your organization id. Selecting this will populate Pixel ID or Snap App ID suggestions below. Check Snap's [Business Manager page](https://business.snapchat.com/) if you are unsure which to use.

Name of event. Required for all events. More information [here](https://docs.snap.com/api/marketing-api/Conversions-API/Parameters#server-parameters).

The [ISO-8601 time](https://www.iso.org/iso-8601-date-and-time-format.html) or epoch timestamp for the conversion happening. If left blank, the current timestamp will be provided. The event_time cannot be more than 7 days in the past.

This field represents a unique identifier chosen by the advertiser to represent an event. See [this article](https://docs.snap.com/api/marketing-api/Conversions-API/UsingTheAPI#deduplication) for more information about the Event ID.

Used to indicate [OPT_IN/OPT_OUT](https://docs.snap.com/api/marketing-api/Conversions-API/UsingTheAPI#opt-outs) for WEB events. Select True to indicate OPT_OUT.

Add server data parameters that are not listed above. A list of parameters can be found [here](https://docs.snap.com/api/marketing-api/Conversions-API/Parameters#server-parameters).

Plaintext email address. Data will be normalized and hashed before sending to the API.

Plaintext phone number. Data will be normalized and hashed before sending to the API.

Plaintext first name. Use lower case letters only. Make sure to remove any punctuation and if there are special characters they must be encoded using UTF-8. Data will be normalized and hashed before sending to the API.

Plaintext last name. Use lower case letters only. Make sure to remove any punctuation and if there are special characters they must be encoded using UTF-8. Data will be normalized and hashed before sending to the API.

Gender. Data will be normalized and hashed before sending to the API.

City associated with the conversion. This can come from a shipping or billing address. Use lower case letters only and remove any punctuation and spaces. Encode special characters using UTF-8. Data will be normalized and hashed before sending to the API.

State associated with the conversion. This can come from a shipping or billing address. Data will be normalized and hashed before sending to the API.

Zip or postal code. This can come from a shipping or billing address. Use lowercase and remove any space and ‘-’ characters. For U.S addresses, use only the first 5 digits of the zipcode. In case of UK addresses, use the area, district and sector format. Data will be normalized and hashed before sending to the API.

Country associated with Conversion. Use lower case letters and remove any punctuation. Encode special characters using UTF-8. Data will be normalized and hashed before sending to the API.

IP Address of the device (not server). Both IPv4 and IPv6 are supported. Do not hash.

A unique ID such as a loyalty card ID, first party cookie identifier, or some other identifier. Hashing recommended.

This is the identifier associated with your Snapchat Lead Ad. See [this article](https://businesshelp.snapchat.com/s/article/native-lead-generation) for more information about Lead Generation Campaigns.

User agent of the device that was used. Do not hash

The ID value stored in the landing page URL’s &ScCid= query parameter. Do not hash. See [this article](https://docs.snap.com/api/marketing-api/Conversions-API/UsingTheAPI#sending-click-id) for information.

Add user data parameters that are not listed above. A list of parameters can be found [here](https://docs.snap.com/api/marketing-api/Conversions-API/Parameters#server-parameters).

Numeric value associated with the specific event. For PURCHASE events, you are required set this parameter to the purchase value.

This represents the currency associated with the value provided. Provide as a 3 letter [ISO 4217 country code](https://www.iso.org/iso-4217-currency-codes.html).

Item or Category associated with the event. Can be a single category or a comma-separated list of categories. Examples: "shoes" or "coats","shoes","umbrellas". More information [here](https://docs.snap.com/api/marketing-api/Conversions-API/Parameters#custom-data-parameters).

Content IDs associated with the event. Please input a single item ID, or a comma-separated list of item IDs. Examples: "sku001", "sku001,sku002,sku003". More information [here](https://docs.snap.com/api/marketing-api/Conversions-API/Parameters#custom-data-parameters).

Names of products associated with the event. Please input a single name, or a comma-separated list of names. Examples: "umbrella", "umbrella,pants,sneaker". More information [here](https://docs.snap.com/api/marketing-api/Conversions-API/Parameters#custom-data-parameters).

Add custom data parameters that are not listed above. A list of parameters can be found [here](https://docs.snap.com/api/marketing-api/Conversions-API/Parameters#custom-parameters).

Your Pixel ID. Required for WEB and OFFLINE events. Check Snap's [Conversions API reference](https://docs.snap.com/api/marketing-api/Conversions-API/GetStarted#pixel-id-or-snap-app-id) for more guidance.

Name of event. If this is not set, the event name will default to SIGN_UP. More information [here](https://docs.snap.com/api/marketing-api/Conversions-API/Parameters#server-parameters).

Every lead is required to have at least one of the **Lead ID**, **Email Address**, or **Phone Number** fields to contain a value.

This is the identifier associated with your Snapchat Lead Ad

CRM that you are using to send this data.

Report your lead generation marketing events with Snapchat Conversions to better inform the optimization and delivery of your campaigns.

Snapchat Conversions

Here are some creative ways to use Gravity Forms with Zapier:

 Organize form responses in spreadsheets that are simple to share with your team. Save new Gravity Forms submissions to a Google Sheets spreadsheet, and you’ll be able to access your data from any browser at any time.

 When potential customers enter their information in a Gravity Form, Zapier can create a new Salesforce Lead and start the process of converting them to a long-term customer.

 Instantly add sales leads to your email drip campaign. Send leads from Gravity Form submissions straight to MailChimp and trigger your welcome email.

When a new form is filled on Gravity Forms, this workflow springs into action, promptly mirroring the details on Snapchat Conversions. Rather than updating each entry manually, allow this workflow to take care of it, freeing up your time and bolstering your marketing strategies with up-to-the-minute tracking.

Gravity Forms + Snapchat Conversions

Create Snapchat Conversions events from new Gravity Forms submissions

Supported triggers and actions

Form Submission

Submit Form

Send Leads

Create Entry

Send Your Events

About Gravity Forms

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About Snapchat Conversions

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