Google Ads + NationBuilder

Create/Update Person in NationBuilder for new lead form entries in Google Ads

Act on new leads from Google Ads quicky. Take action within NationBuilder automatically whenever a new lead form entry is submitted by a prospective customer in Google Ads.

When this happens...
New Lead Form Entry
Triggers whenever a new lead is created from a Lead Form Extension.
TriggerPolling
automatically do this!
Create/Update Person
Creates a new person or organization in NationBuilder. If the person already exists, it will update the existing person.
ActionWrite

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Supported triggers and actions

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write

- Use Google As...Required
Action
Search
- NameRequired
Action
Search

- Site ID
- Page ID
- Page Type
- Sideloaded Objects
Trigger
Polling
Try It
- Site ID
- Event Page ID
- Include Event Page Details
- Include Signup Details
Trigger
Polling
Try It
- Site ID
- Page ID
- Page Type
- Sideloaded Objects
Trigger
Polling
Try It
- Site ID
- Event ID
- Page ID
- Event Name
Trigger
Polling
Try It
- Path IDRequired
Trigger
Polling
Try It
- List IDRequired
- Person IDRequired
Action
Write
- Person IDRequired
- Awarded AmountRequired
Action
Write
- Person ID
- Email
- First NameRequired
- Middle Name
- Last NameRequired
- Private DonationRequired
- Payment Type NameRequired
- Send Donor ReceiptRequired
- AmountRequired
- Donation Tracking Code ID
- Billing Address 1Required
- Billing Address 2
- Billing CityRequired
- Billing StateRequired
- Billing ZIP CodeRequired
- Billing Country CodeRequired
- Billing Latitude
- Billing Longitude
- Note
- Page ID
- Membership Type ID
- Membership Expiration Date
- Grace Period Number of Time Periods
- Grace Period Time Period Type
- Activity Author ID
Action
Write
- Event Page IDRequired
- EmailRequired
- Email Opt-in
- First NameRequired
- Last NameRequired
- AttendeeRequired
- Canceled
- Amount in Cents
- Guests Count
- Prepaid
- Private
- Volunteer
- Phone Number
- Mobile Number
- Mobile Opt-in
- Home Address Line 1
- Home Address Line 2
- Home City
- Home State
- Home ZIP Code
- Home Country Code
Action
Write
- Membership Type IDRequired
- Expires On
- Person IDRequired
- Started AtRequired
- StatusRequired
- Status Reason
- Activity Author ID
- Grace Period Number of Time Periods
- Grace Period Time Period Type
Action
Write
- Person IDRequired
- Author IDRequired
- Note ContentRequired
Action
Write
- Signup IDRequired
- Existing Tag Name
- New Tag Name
Action
Write
- Membership IDRequired
- Membership Type ID
- Expires On
- Started At
- Status
- Status Reason
- Activity Author ID
- Grace Period Number of Time Periods
- Grace Period Time Period Type
- Trigger Autoresponses
Action
Write
- Site ID
- Event ID
- Page ID
- Event Name
Action
Search
- How to use with Zapier Looping
- Path IDRequired
Action
Search
- Signup ID
- Tag ID
Action
Search

- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write
- Site ID
- Calendar Page
- Include Page Details
Trigger
Polling
Try It
- Site ID
- Page Type
Trigger
Polling
Try It
- Tag NameRequired
Trigger
Polling
Try It
- Site ID
- Page ID
- Page Type
- Sideloaded Objects
Trigger
Polling
Try It
- Site ID
- Page ID
- Page Type
- Sideloaded Objects
Trigger
Polling
Try It
- Person IDRequired
- Path IDRequired
- Current Step ID
- Current Step Due Date
- Point Person ID
- Current Step Point Person ID
- Description
- Due Date
- Path Value Amount
Action
Write
- Person IDRequired
- Automation Description
- AutomationRequired
- Campaign URL
- Campaign Source
Action
Write
- Site IDRequired
- Calendar Page ID
- Page NameRequired
- SlugRequired
- StatusRequired
- TitleRequired
- HeadlineRequired
- Excerpt
- Event Description
- Start AtRequired
- End AtRequired
- Time Zone
- Capacity Count
- Venue NameRequired
- Venue Address Line 1
- Venue Address Line 2
- Venue Address Line 3
- Venue City
- Venue State
- Venue ZIP Code
- Venue County
- Venue Country Code
- Contact NameRequired
- Contact EmailRequired
- Contact Phone Number
- Contact Email Private
- Contact Phone Private
- Accept RSVPs
- Additional RSVPs Count
- Allow Guests
- Show Guests
- Gather Volunteers
- Sends Auto Response
- Private Event
- Event Form Address
- Event Form Phone
- Ticket Currency
- Ticket Price (ex. 10)
- Ticket Purchase URL
- Uses Shifts
- Uses Tickets
- Donation Tracking Code ID
- External ID
- Point Person ID
Action
Write
- Person IDRequired
- Sender IDRequired
- Broadcaster ID
- Contact StatusRequired
- Contact MethodRequired
- Note
- Created At
Action
Write
- Petition IDRequired
- Person IDRequired
- Recruiter ID
- Is Private
- Comment
- Trigger Autoresponses
Action
Write
- EmailRequired
- First Name
- Last Name
- TypeRequired
- Unsubscribed At Date
- Phone Number
- Mobile Number
- Note
- Volunteer
- Date of Birth
- Employer
- Occupation
- Sex
- Party
- Home Address Line 1
- Home Address Line 2
- Home City
- Home State
- Home ZIP Code
- Home Country Code
- Home Latitude
- Home Longitude
- Tags
- Bio
- Website
- Additional Fields Description
- Additional Fields
Action
Write
- Person IDRequired
- Tag IDRequired
Action
Write
- Person IDRequired
- Path IDRequired
- Current Step ID
- Path Status
- Current Step Due Date
- Point Person ID
- Current Step Point Person ID
- Description
- Due Date
- Path Value Amount
Action
Write
- List ID
- List Name
Action
Search
- Email
- External ID
- Signup ID
- Sideloaded Objects
- Additional Fields
Action
Search

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn more