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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Lead Enrichment" from Identity Matrix.

Add your action

An action happens after the trigger—such as "Enrich Contact" in BetterContact.

You’re connected!

Zapier seamlessly connects Identity Matrix and BetterContact, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Lead Enrichment
Triggers when a new lead enrichment has been processed.
Trigger
Instant
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- Request Id
  Required
Action
Search

- Contact First Name
- Contact Last Name
- Company Name
- Company domain or Website
- Public LinkedIn Profile Url
- UUID to Identify your contact
- Webhook URL
- Enrich Phone Number
- Enrich Email Address
- Proccess Flow Id
- Custom Field 1
- Custom Field 2
- Custom Field 3
Action
Write

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Identity Matrix and BetterContact to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Identity Matrix to BetterContact integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Identity Matrix

De-anonymize 50% of your website traffic with the #1 lead intelligence tool, Identity Matrix.

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Related categories

Marketing

About BetterContact

BetterContact is a phone and email waterfall tool aggregating 20+ data sources