Articles tagged "Media and editorial"

4コンテンツの宣伝と公開に役立つ自動化されたワークフロー

It's hard work to create good content. Not only do you have to make a plan and create the content, you also need to distribute and promote it in the places it's most likely to be seen by your audience. 

The journalist's guide to tracking social media mentions on Slack

Journalists know that conversations about their work are happening all over the web. Keeping up with those conversations allows your team to participate in them, and can sometimes lead to ideas for future articles.

The journalist's guide to automation

Journalists are busy. That's never not been true, but it's particularly true now. Staff sizes are shrinking, leaving individual reporters managing beats that previously had 10 or 20 dedicated staff. It's...a lot.

The Journalist's Guide to Keeping Track of Local Subreddits

Reddit isn't just memes and animal pictures. There are conversations happening on the site about almost everything, including what's going on in cities all over the world.

Freelancers: Keep Track of Your Articles in a Spreadsheet or Note Taking App

I used to be a freelance journalist, writing about technology for sites like Digital Trends and How-to Geek. I loved the flexibility of being a freelancer, but hated keeping track of articles so that I could send out invoices. So I automated it.

How automation helped me reach out to sources for a roundup post on my blog

Blogging is an outstanding way to get your voice out and be heard. This is especially true for brands looking to boost awareness to an audience outside of their local reach. Automation helped me make fast work of the task.

3 tips to navigate a successful PR campaign 

Businesses don't have to hire a PR firm—they can, in fact, execute a successful PR campaign in-house. Here are three tips that will help ensure that your first—or next—PR campaign proves productive, valuable, and successful. 

Media training 101 for small businesses

Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it.

How StoryCorps uses Zapier to enrich CRM data and improve internal workflows

When your mission is preserving and sharing stories told by people around America, you end up with a lot of files to manage—and a lot of contacts to track.

How automation helped this journalist quench a 'news desert'

While there's more information at our fingertips than ever before, there's also more misinformation. With small newspapers shutting down across the United States, many towns are becoming "news deserts"—communities no longer covered by local newspapers.