From making bookings to managing global teams with zero meetings, creators and business owners are finding new ways to get more done using Zapier's automation orchestration platform. Whether it's syncing customer calls to a CRM or making phone calls through an AI assistant, Zapier makes it possible to connect your favorite tools—without writing code.
In these videos, you'll see how automation is powering businesses, async communication, and even phone negotiations—all with the help of Zapier's automated workflows and AI tools.
Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated, AI-powered systems for your business-critical workflows across your organization's technology stack. Learn more.
Skip ahead
Have your AI assistant make phone calls for you
Brock Mesarich of AI for non-techies shows how he built a no-code AI phone assistant using Claude, Synthflow, and Zapier MCP. The result? He simply types a message to Claude, and the bot:
Calls a restaurant using Synthflow
Books a reservation based on his calendar availability
Adds the confirmed event to Google Calendar
Sends a follow-up email with the reservation details
The real magic happens in Zapier MCP, where Brock connects all these services—including Google Calendar, Gmail, and Synthflow—into one unified automation interface. By configuring Claude to access these tools, he can delegate real-world tasks to an AI agent that understands context and takes action.
Read the video transcript
Use AI to research, negotiate, and record phone quotes
Mike, from Creator Magic, takes outbound calling to another level. With automated workflows, he can connect Synthflow to ChatGPT to call taxi companies and negotiate rates, then log the results for later reference.
Here's how it works:
New names and numbers added to a Google Sheet trigger a Zap that initiates a phone call in Synthflow.
The call is fully automated and uses a natural-sounding AI voice to ask for quotes—and even negotiate a better rate.
A second Zap listens for completed call transcripts, uses ChatGPT to summarize the results and pricing, then logs everything in a separate Google Sheet.
This AI-powered research assistant saves money and cuts down on repetitive work. And you can set it up in minutes.
Read the video transcript
Build a remote team that runs itself—with zero weekly meetings
Paul Minors at MinorCo runs his distributed team across multiple continents—without Slack, email, or weekly check-ins. Instead, he relies on Asana as the team's central hub and uses Zapier's automated workflows to sync key updates across Calendly, Zoom, Pipedrive, and Google Workspace.
Here's how it works:
When a client books a meeting in Calendly, Zapier automatically creates a task in Asana with all the meeting details.
After the call, Zapier adds the Zoom AI summary to the Asana task as a comment, including next steps.
New sales inquiries go straight into Pipedrive via Zapier, and when a deal closes, another Zap creates a corresponding task in Asana for the service team to kick off the project.
Instead of chasing updates, Paul's team runs on standard operating procedures (SOPs) stored in Google Docs, supported by video messages and CleanShot screen recordings shared asynchronously. It's a model that replaces meetings with automation—making room for deep work and self-managed teams.
Read the video transcript
Reduce your admin work with Zapier's AI orchestration platform
These creators and business owners aren't just automating busywork—they're redesigning how work happens. From global team management to outbound research calls, Zapier's AI orchestration platform helps you quickly and easily scale your work.
Whether you're managing a remote team or building your own AI concierge, Zapier helps you focus less on coordination—and more on results.
What will you build first?
Related reading:
