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Email, Google
WhatsApp Notifications
Communication, Notifications, Phone & SMS
Google Calendar
Calendar, Google
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File Management & Storage, Google
Zapier Chatbots
AI Chatbots
Facebook Lead Ads
Ads & Conversion, Facebook
Gmail
Email, Google
WhatsApp Notifications
Communication, Notifications, Phone & SMS
Google Calendar
Calendar, Google
Google Drive
File Management & Storage, Google
Zapier Chatbots
AI Chatbots
Google Forms
Forms & Surveys, Google
ChatGPT (OpenAI)
AI Assistants
Google Sheets
Google, Spreadsheets
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WhatsApp Business + Zapier
How it works
WhatsApp Business connects with Zapier to automate messaging workflows. Teams use this integration to send notifications, deliver template messages, and share status updates.
When to use WhatsApp Business with Zapier
Sending time-sensitive notifications
Start messages from events in CRM, commerce, or support
Managing template-based outreach
Use approved templates for proactive messages
Coordinating team and customer updates
Pair internal alerts with customer WhatsApp messages
Launch your first automated workflow
Create multiple spreadsheet rows in Google Sheets for new messages received in WhatsApp Business
PremiumDetails
Popular ways to use WhatsApp Business + Zapier
Send order confirmations via WhatsApp
When new ecommerce orders are created, send a WhatsApp template message with order details to provide immediate receipts and reduce support tickets.
Automate appointment reminders
When calendar events approach, send WhatsApp reminders with time and location to decrease no-shows and cut manual follow-ups.
Follow up with new leads
When new contacts are added in a CRM, send a WhatsApp introduction using an approved template to speed initial outreach and improve conversion.
Update customers on ticket status
When support tickets change status in tools like Zendesk, send WhatsApp updates with the new status to keep customers informed and reduce inbound checks.
Coordinate incident response across teams
When a PagerDuty incident triggers, send WhatsApp alerts to on-call engineers and post a summary to Slack so multiple stakeholders are notified promptly and handoffs are clear.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Status types
- Recipient phone number
Try ItTriggerInstant- Session_window_info
- Recipient phone numberRequired
- Message textRequired
- Preview URL
- Reply to message ID
ActionWrite- Recipient phone numberRequired
- TemplateRequired
ActionWrite
- Message types
- From phone number
- Only replies
Try ItTriggerInstant- Session_window_info
- Recipient phone numberRequired
- Media typeRequired
- FileRequired
- Reply to message ID
ActionWrite- Media IDRequired
ActionSearch
For builders
Let your AI safely access WhatsApp Business
Go beyond Zap workflows. Install Zapier in your AI to call WhatsApp Business actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.
No code
Install Zapier MCPCall actions in natural language with Zapier MCP
Act in WhatsApp Business from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · Any MCP-compatible AI
Code
Open the SDK docsWork in code with the Zapier SDK
Expose WhatsApp Business actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().
Install
npm install @zapier/zapier-sdk npm install -D @zapier/zapier-sdk-cli zapier-sdk login # create a WhatsApp Business connection @ https://zapier.com/ja/app/assets/connections
Run an action
// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";
const zapier = createZapierSdk();
const { data: connection } = await zapier.findFirstConnection({ app: "whatsapp-business", owner: "me" });
await zapier.runAction({
app: 'whatsapp-business',
action: 'send_freeform_message',
connection: connection.id,
input: {
{inputKeyValuePairs}
},
});Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.
Get started automating WhatsApp Business
- 1Connect WhatsApp Business to Zapier
- 2Choose a trigger from another app
- 3Select the WhatsApp Business action
- 4Map phone numbers and message content
- 5Test and turn the Zap on
Frequently asked questions about automating with WhatsApp Business
Which WhatsApp Business message types are supported?
Text messages and approved template messages are supported depending on account configuration.
Can inbound WhatsApp messages trigger Zaps?
No, WhatsApp Business on Zapier is action-only.
How do I message customers outside the 24-hour session window?
Use an approved template message.
Why do I get a template or parameter mismatch error?
The selected template or variable formatting does not match an approved template exactly.
WhatsApp Business Help & Support
Common issues
Related categories