Connect Stan and Facebook Conversions to unlock the power of automation
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Set up your first integration
Quickly connect Stan to Facebook Conversions with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Stan with Facebook Conversions - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Customer" from Stan.
Add your action
An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.
You’re connected!
Zapier seamlessly connects Stan and Facebook Conversions, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Product (optional)
Try ItTriggerPolling- New Membership
Triggers when a customer purchases a recurring membership.
Try ItTriggerPolling - Send Funnel Event
Publish lead updates from your funnel.
ActionWrite - Send Other Event
Publish other events to Conversions API
ActionWrite
- Cancelled Membership
Triggers when a customer's cancelled membership expires.
Try ItTriggerPolling - Pre-Cancellation Membership
Triggers when a customer cancels their subscription, and before it expires at the end of the billing period.
Try ItTriggerInstant - Send Lead Event
Publish lead events to Conversions API
ActionWrite - Send Purchase Event
Publish purchase events to Conversions API
ActionWrite
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Practical ways you can use Stan and Facebook Conversions
Track customer cancellations in Facebook Ads
When a customer cancels their membership in Stan, Zapier sends this event to Facebook Conversions API. This helps you retarget those customers with tailored ads, reducing churn and re-engaging your audience.
Business OwnerSync new Stan customers to Facebook Ads conversions.
Whenever a new customer makes a purchase or becomes a lead on Stan, Zapier triggers a Facebook Conversions API event. This ensures that your ad targeting in Facebook campaigns remains accurate, improving ROI and customer tracking.
Marketing & Marketing OpsLog purchase events in Facebook Ads conversions.
When a new purchase is made in Stan, Zapier sends the event data to Facebook Conversions API under purchase events. This keeps your funnel analytics updated, so you can adjust your sales strategies accordingly.
Sales OpsLearn how to automate Stan on the Zapier blog
Learn how to automate Facebook Conversions on the Zapier blog
Frequently Asked Questions about Stan + Facebook Conversions integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Stan and Facebook Conversions
How do I integrate Stan with Facebook Conversions?
To integrate Stan with Facebook Conversions, you'll need to set up a new zap in our platform. Start by selecting Stan as the trigger app and choose an event such as 'New Purchase'. Then, select Facebook Conversions as your action app to track actions like 'Purchase Events' in your ad campaigns.
What triggers are available for Stan when connecting to Facebook Conversions?
When integrating Stan with Facebook Conversions, you can use triggers such as 'New Purchase', 'New Subscriber', and 'User Upgrade'. These events in Stan will automatically prompt corresponding actions to update your conversion data in Facebook.
Are there any prerequisites before integrating Stan with Facebook Conversions?
Prior to setting up the integration, make sure you have an active account for both Stan and Facebook Business Manager. Additionally, ensure you've created an appropriate pixel in your Facebook ad account that can be linked to capture conversion events.
Can I customize the data sent from Stan to Facebook Conversions?
Yes, during the setup process you can map specific fields from Stan's trigger events directly to the corresponding fields in Facebook conversions. This customization allows you to tailor the data flow according to your analytics needs.
How can I test if my integration between Stan and Facebook Conversions is working?
After setting up your zap, use our test feature available within the dashboard. You can simulate a trigger event from Stan and verify whether it's correctly logged as a conversion within your Facebook Ads Manager.
What should I do if my integration between Stan and Facebook Conversions stops working suddenly?
If your integration stops working, first check if there have been any recent changes or updates on either platform. Ensure that API tokens or authentication credentials are still valid. If issues persist, consult our support team for further assistance.
Does integrating with Stan affect my current settings on Facebook Business Manager?
No, integrating with Stan does not alter any settings within your Facebook Business Manager account. The integration simply facilitates communication between platforms via specific events and does not modify existing configurations or permissions.
