ActiveCampaign + Google Analytics 4

Send new ActiveCampaign automation webhooks to Google Analytics 4 as measurement events

Streamline your data tracking by connecting ActiveCampaign with Google Analytics 4. With this workflow, once a new automation webhook event occurs in ActiveCampaign, it will promptly send a measurement event for an application in Google Analytics 4. This process not only helps keep your data accurate and up-to-date but also helps you optimize your marketing and web performance strategies based on real-time interactions.

Streamline your data tracking by connecting ActiveCampaign with Google Analytics 4. With this workflow, once a new automation webhook event occurs in ActiveCampaign, it will promptly send a measurement event for an application in Google Analytics 4. This process not only helps keep your data accurate and up-to-date but also helps you optimize your marketing and web performance strategies based on real-time interactions.

  1. When this happens...
    ActiveCampaignActiveCampaign
    New Automation Webhook

    Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

    TriggerInstant
  2. automatically do this!
    Google Analytics 4Google Analytics 4
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    ActionWrite
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Supported triggers and actions

    • Custom ObjectRequired

    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search

    New or Updated Account

    Triggers when a new account is added or an existing account's details are updated.

    Trigger
    Instant
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    • ListRequired

    Trigger
    Instant
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    • ListRequired

    Trigger
    Instant
    Try It
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activecampaign logo

About ActiveCampaign

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
Learn more

Related categories

  • Marketing Automation

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google-analytics-4 logo

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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