Articles tagged "eCommerce"

How to boost eCommerce sales on Instagram

Of all the social media platforms, Instagram in particular can do wonders for eCommerce brands. And with 2020's massive rollout of Instagram Shopping to a wider range of businesses, it cemented its place as the social media of choice for online sellers.

How to reliably scale an eCommerce business

The first time I saw consistent sales with my eCommerce business, I was excited and anxious. I finally had proof of product-market fit, and people actually wanted to buy what I was selling. But the anxiety came from knowing it was time to scale.

How to automate a customized apparel store

Customized merchandise lets you fulfill orders for products that have way too many options to list on your site, let alone stock. Automation helps you do that at scale.

How to research a digital marketing plan for your small business (and why it matters)

Our small coffee roasting business got away with an unplanned, DIY digital marketing strategy for a while. But when it was time to seriously dip our toes into the online marketing world, we knew we were either going to need help or go deep—or both.

Shopify marketing: 4 ideas to boost your eCommerce sales

Shopify is one of the best eCommerce platforms for building your online store. It's easy to set up and has all the essential features you'll need. But compared to building a Shopify site, getting people to visit one is not quite as paint-by-number.

Why the product experience should be front and center in eCommerce

With so much digital optimization going on, there's one big piece of the customer experience puzzle that's often overlooked: the product itself. The thing that gets shipped as a result of those successful ads, CRO, and emails is sometimes left in the dust.

Bundling your products for customer satisfaction—and profit

By taking your existing products and combining them into bundles, you can expand your offerings without having to create brand new products.

5 ways to prepare your business for the holiday shopping rush—right now

Sandwiched between the busy summer and holiday shopping seasons, September and October might seem like a breath of fresh air.

How to create a chatbot that works for you and your customers

I'm the co-founder of YourLibaas, an eCommerce brand selling designer apparel. Our revenue went down the drain when India announced a stringent lockdown, allowing only essential goods to be delivered (which designer apparel by no means is). 

How a marketer built an eCommerce business that runs almost entirely on automation

Justin Blase has always been fascinated by automation. When he first started using Zapier for a previous employer over five years ago, he realized it would be a game-changer for him. With a background mostly in marketing, he didn't have coding skills.