1.Runs the daily schedule
Integrate Schedule by Zapier and automation scheduling tools to start the daily run for press mention processing.
Create daily press mention records for your team
Automatically monitor daily press mention checks across Schedule by Zapier, Webhooks by Zapier, AI by Zapier, and Zapier Tables. Get daily summaries when the run starts, when articles publish, or when duplicates are missing—so you can create PR records, capture sentiment, and keep review ready without manual reporting.
How this automation organizes your daily press mentions
When the daily schedule starts, delays can leave PR teams reviewing outdated coverage. This automation harvests media articles, summarizes content with sentiment, and creates Zapier Tables records—so your team can review mentions faster—without manual reporting.
Programación por Zapieror swap with your favorite app
2.Calculates the from-date
Integrate Formatter by Zapier and date tools to subtract one week and format the from-date for the news request.
Formatter by Zapieror swap with your favorite app
3.Fetches articles from news API
Integrate Webhooks by Zapier and news API connections to request articles and parse the response into loopable items.
Webhooks de Zapieror swap with your favorite app
4.Loops through each article
Integrate Looping by Zapier and data mapping tools to iterate article fields and limit processing per run.
Looping por Zapieror swap with your favorite app
5.Summarizes and scores sentiment
Integrate AI by Zapier and content analysis tools to generate a short summary and sentiment field per article.
IA de Zapieror swap with your favorite app
6.Creates press mention records
Integrar Zapier Tables and record management to create structured rows for review con summary and sentiment.
Zapier Tablesor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Create mention records for analyst review and triage
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Create urgent task for negative social reviews by branch
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Log relevant community mentions to central mentions sheet
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Notify team about negative reviews in your channel
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Post low local reviews to your team channel
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Protect brand trust with automated mention tracking, review alerts, and feedback routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Paso 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Paso 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Paso 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier nos ayuda a cerrar mucho más del 50% de tratos que si no lo haríamos sin él. Es un elemento clave de nuestra estrategia global y, por tanto, de nuestro discurso de ventas.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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