Measure and improve your marketing with Zapier
Marketing analytics automation connects your tools and triggers workflows across campaign performance tracking, marketing reporting, marketing attribution, and audience segmentation.
Con la confianza de 3,4 millones de empresas
Explore marketing analytics use cases
Marketing analytics automation connects your tools and triggers real-time actions across marketing reporting, audience segmentation, campaign performance tracking, and marketing attribution. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
Marketing reporting
Speed up marketing reporting with automated data collection, report delivery, and KPI alerts
Audience segmentation
Sharpen audience targeting with automated segment updates, audience routing, and attribute-based activation
Marketing attribution
Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
Campaign performance tracking
Improve campaign performance visibility with automated spend alerts, lead tracking, and reporting updates
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier nos ayuda a cerrar mucho más del 50% de tratos que si no lo haríamos sin él. Es un elemento clave de nuestra estrategia global y, por tanto, de nuestro discurso de ventas.
Raphael Bochner, Fundador y CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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Transform your marketing analytics with Zapier
Unlock smarter marketing analytics with Zapier. Track campaign performance, automate attribution workflows, and activate audience segments—and that’s just the start.
Campaign performance tracking
See campaign results faster
Automate campaign performance tracking from first click to reported result. Route metrics from Google Analytics 4, HubSpot, and Google Ads into dashboards and Slack alerts. Get faster analytics without chasing exports.
Real-time campaign alerts
Spot campaign spikes or drops fast by sending threshold alerts from Google Analytics 4 or Google Ads into Slack the moment performance shifts.
Performance dashboard updates
Keep reporting current by pushing fresh campaign metrics into Google Sheets or dashboards on a schedule, without manual exports.
Track lead source changes
Capture changing lead sources in HubSpot or Salesforce so attribution stays accurate as contacts move across campaigns and forms.
Scheduled metric rollups
Compile daily or weekly analytics into one report from ad platforms, forms, and CRM data, so stakeholders always see the latest numbers.
Cross-channel KPI logging
Bring channel metrics into one log for easier comparison across paid, email, and web campaigns, no spreadsheet stitching required.
Cómo funciona
Marketing analytics automation connects your tools, detects changes in campaign and attribution data, and triggers workflows automatically. Track performance, audiences, and reporting in real time—without manually pulling spreadsheets or checking dashboards.
Paso 1
Connect your tools
Integrate platforms like HubSpot, Google Analytics 4, Salesforce, ad platforms, and reporting tools to centralize marketing data.
Paso 2
Define triggers
Set conditions for campaign spikes, attribution changes, segment updates, reporting gaps, or conversion drops.
Paso 3
Automate & measure
Trigger alerts, update dashboards, log insights, and continuously track marketing performance improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.