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Create and log product variant records in your catalog

Automatically receive incoming variant webhooks across Webhooks by Zapier and your catalog systems. Create and update product records, enrich details, and mark variants as synced—so you can keep SKUs accurate without manual catalog work.

How this automation creates catalog variants fast

When incoming variant feeds arrive, delays can leave catalog records out of date. This automation catches webhook data, loops through variants, creates or finds products, calls enrichment, and updates synced rows—so your team can keep SKUs current.

  1. 1.Catches incoming variant webhook

    Integrate Webhooks by Zapier to catch incoming variant feed data and map parent product reference and line items.

    Webhooks de Zapieror swap with your favorite app
  2. 2.Queries variant rows by parent

    Integrate MySQL and database tools to query your product variant table and to extract variants for the incoming parent reference.

    MySQLor swap with your favorite app
  3. 3.Iterates each variant row

    Integrate Looping by Zapier and data processing tools to loop through variant rows and expose SKU, prices, markup, and description.

    Looping por Zapieror swap with your favorite app
  4. 4.Finds or creates product by SKU

    Integrate Salesforce and CRM tools to find an existing product by SKU or create one with variant-mapped fields.

    Salesforceor swap with your favorite app
  5. 5.Calls enrichment and logging sub-zaps

    Integrate Sub-Zap by Zapier and automation sub-workflows to send product ids for image upload, category assignment, and progress logging.

    Sub-Zap de Zapieror swap with your favorite app
  6. 6.Updates variant synced timestamp

    Integrar MySQL and database tools to update the source variant row con a synced timestamp after enrichment.

    MySQLor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Con la confianza de 3,4 millones de empresas

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
Campaña activa
Lyft
Flujo web
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
Campaña activa
Lyft
Flujo web
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Paso 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Paso 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Paso 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remoto

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier nos ayuda a cerrar mucho más del 50% de tratos que si no lo haríamos sin él. Es un elemento clave de nuestra estrategia global y, por tanto, de nuestro discurso de ventas.

Raphael Bochner, Fundador y CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Nutria.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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