Google Ads + WhatsApp Business
Google Ads + WhatsApp Business
Send new WhatsApp Business messages to Google Ads as offline conversions
Optimize your Google Ads performance through this effective workflow. When you receive a new message in the WhatsApp Business app, it will streamline the process of sending an Offline Conversion in Google Ads. This not only saves time, but also enhances the performance of your advertisements, driving better results for your business.
- When this happens...New Message ReceivedTriggers when a customer sends a message to your WhatsApp Business phone number. Note: the test step shows a static placeholder record because WhatsApp's API does not expose message history. Real messages will only appear in Zap runs after the Zap is turned on and a customer sends a new message.
- automatically do this!Send Offline ConversionSends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
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More things you can do with WhatsApp Business and Google Ads
Discover other triggers and actions you can use with WhatsApp Business and Google Ads
- Status types
- Recipient phone number
Try ItTriggerInstant- Session_window_info
- Recipient phone numberRequired
- Message textRequired
- Preview URL
- Reply to message ID
ActionWrite- Recipient phone numberRequired
- TemplateRequired
ActionWrite- Use Google Ads as...Required
Try ItTriggerPolling
- Message types
- From phone number
- Only replies
Try ItTriggerInstant- Session_window_info
- Recipient phone numberRequired
- Media typeRequired
- FileRequired
- Reply to message ID
ActionWrite- Media IDRequired
ActionSearch- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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