Connect Feefo and Airtable to power AI-driven automation

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Choose a Trigger

Choose an Action

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Zapier makes it easy to integrate Feefo with Airtable - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Feedback" from Feefo.

Add your action

An action happens after the trigger—such as "Add Comment to Record" in Airtable.

You’re connected!

Zapier seamlessly connects Feefo and Airtable, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Mode
  Required
Trigger
Polling
Try It
- Unique Transaction Reference
  Required
- Customer Name
- Customer Email
  Required
- Customer Mobile
- Customer Reference Number
- Unique Product Identifier (SKU)
  Required
- Parent Product Identifier
- Gtin
- Mpn
- Description
  Required
- Product URL
- Transaction Amount
- Product Tags
- Transaction Date
- Feedback Request Date
- Currency
- Sale Tags
Action
Write
- Base
  Required
- Table
  Required
- Limit to View
- Include attachment content
- Include empty fields
Trigger
Polling
Try It
- Base
  Required
- Table
  Required
- Record
  Required
- Comment
  Required
Action
Write
- CacheCopy
- Base
  Required
- Table
  Required
Action
Write

- Base
  Required
- Table
  Required
- Helptext
- Primary lookup field
  Required
- Secondary lookup field
Action
Write
- Base
  Required
- Table
  Required
- Record
  Required
Action
Write

- Base
  Required
- Table
  Required
- Number of Records
  Required
Action
Write
- Base
  Required
- Table
  Required
- Search by Field
- Search Value
- Search type
- Search Formula
- Limit to View
Action
Search
- Base
  Required
- Search Keyword
  Required
- Search In
Action
Search
- Search Keyword
  Required
Action
Search
- Base
  Required
- Table
  Required
Action
Search
- Base
  Required
- Table
  Required
- Search by Field
- Search Value
- Search type
- Search Formula
- Limit to View
Action
Search or write

- Smart Link Key
  Required
- Unique Transaction Reference
  Required
- Customer Name
  Required
- Customer Email
  Required
- Customer Reference
- Unique Product Identifier (SKU)
  Required
- Description
  Required
- Product URL
- Transaction Amount
- Tags
- Transaction Date
- Currency
Action
Write
- Feedback ID
  Required
- Author
  Required
- Response Text
  Required
- Close Thread?
- Notify Customer?
Action
Write
- Help Text
- Base
  Required
- Table
  Required
- Last modified time column
  Required
- Limit to view
- Include file contents?
- Include empty fields
Trigger
Polling
Try It
- Base
  Required
- Table
  Required
Action
Write
- Name
  Required
- Workspace ID
  Required
- Number of Tables
  Required
Action
Write
- Base
  Required
- Table Name
  Required
- Table Description
- Primary Field Name
- Primary Field Type
Action
Write
- Base
  Required
- Table
  Required
- Record
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Base
  Required
- Table
  Required
- Record ID
  Required
Action
Search
- Base
  Required
- Table ID
  Required
Action
Search
- Base ID
  Required
Action
Search
- Base
  Required
Action
Search

For AI agents & developers

Use Feefo and Airtable with AI agents and code

Beyond Zap workflows. Call Feefo and Airtable actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Feefo and Airtable actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Feedback Request Link (Supports Multiple Line Items)
Add Comment to Record

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Feefo and Airtable actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* feefo / airtable action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Feefo and Airtable to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Airtable on the Zapier blog

Make work flow with AI

Level up your Feefo to Airtable integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Feefo

Feefo is a globally recognised platform used by thousands of brands to collect genuine, verified customer feedback.

Learn moreLearn moreHelpHelp

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About Airtable

Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

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