Articles tagged "SEO"

Complete an SEO audit to help grow your business

If you aren't on the first page of Google search results, you don't exist. But don't have an existential crisis yet: search engine optimization (SEO) can get you there.

Copywriting vs. content writing: Which you need—and how to do them well

Driving traffic to your small business website is a never-ending struggle. SEO! Backlinks! Social promotion! As a small business owner, I'm beyond familiar with how hard it can be to get people to your site—and convert them.

Small videos, big results: How to create YouTube content for your small business

Anyone who's started a YouTube channel has probably daydreamed about one of their videos going viral. I know I did.

Better Blogging: How to Use Three Powerful SEO Tools Trusted by the Pros

There used to be 101 tricks you could pull to get to the top of Google's search results. And one by one, Google's squashed those shortcuts to make sure only the best content comes to the top.

Customer reviews: The most important small business marketing strategy

An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.